Geraldine Garaud,
Sr Director Analyst, Gartner
The pressure to invest in AI has created a new generation of strategic risks. This session explores three AI strategy mistakes emerging today and the actions finance leaders should take before they become enterprise constraints.
Mistake #1: Treating AI as a Productivity Initiative Rather Than a Business Model Shift
Most organizations justify AI through productivity gains, cost reduction, and automation. While efficiency matters, AI capabilities will increasingly become accessible to everyone. As competitors gain access to similar models, copilots, and agents, sustainable advantage will come not from eliminating work faster but from reimagining how the enterprise creates value. The critical question is: How does AI change the business model, decision-making, and sources of competitive advantage?
Mistake #2: Treating AI as a Technology Investment Rather Than a Capital Allocation Decision
Over the next three years, the most important AI decisions may not be technology decisions at all. Organizations must determine where to invest scarce resources: people or AI, build or buy, centralized or distributed intelligence, efficiency or growth. The winners will not necessarily be those spending the most on AI, but those reallocating capital, talent, and investment priorities the fastest.
Mistake #3: Assuming Governance Is the Primary Constraint
Today, many organizations view AI risk management as the central challenge and are investing heavily in policies, controls, and oversight. Yet the greater challenge may be managing complexity. Enterprises are rapidly moving toward a future with hundreds of AI agents, multiple platforms, distributed decision-making, and blended human-digital workforces. The question evolves from "How do we govern AI?" to "How do we coordinate an enterprise where intelligence is distributed across people, agents, models, and systems?"
...
Show More
Show Less