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Masami Shinsho
Yamaha Motor Co., Ltd. / General Manager, Digital Strategy Division, Corporate Strategy Center
Speaker Bio
Joined Yamaha Motor Co., Ltd. in 1995. Engaged in the development of many large motorcycle models in the Motorcycle Body Design Department, including Drag Star, VMax, and MT09. After transferring to the Procurement Department, worked on cost reduction for motorcycles and the establishment of the India factory. Returned to development and served as the project leader for the cruiser category for several years. Since 2017, transferred to the Motor Cycle Business Operation, responsible for technology strategy and EV strategy. Appointed as the head of the Digital Strategy Division in 2020, promoting Yamaha Motor's DX.
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Session
Wednesday, 21 May, 2025 04:15 PM - 04:45 PM JST
Executive Story: Yamaha Motor's Approach to Data Utilization Democratization, Creating Over 400 Citizen Data Scientists
Masami Shinsho,
Yamaha Motor Co., Ltd. / General Manager, Digital Strategy Division, Corporate Strategy Center,
Yamaha Motor Co., Ltd. aims to transform its business model and management through data-driven decision-making by collaborating between business divisions and the DX Promotion Division. Amidst trial and error, the company advocates for "a company where every employee can naturally utilize data" and promotes the democratization of data utilization by leveraging the power of various operational areas. In this session, I will introduce the business content, corporate culture, and DX strategy behind this initiative, as well as the methods, challenges, innovations, and dissemination approaches for democratizing data utilization, with practical examples.
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