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Tooru Mabe
TORIDOLL Holdings Corporation, Marketing Division / Marugame Udon, Inc., Director, Experience Design Department, Marketing Division
Speaker Bio
Joined a convenience store company after graduation. Worked as a store manager and supervisor before gaining experience in the marketing department, focusing on data utilization and CRM promotion. After a stint at a digital agency, he joined Toridoll in January 2019 and assumed his current position in May 2024. Currently focused on using data analysis/utilization to drive global business growth for Marugame Seimen by encouraging cross-departmental, data-driven decision-making based on the concept of using data to gain deeper market insight and seize opportunities for the future.
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Session
Thursday, 22 May, 2025 11:00 AM - 11:30 AM JST
Executive Story: Marugame Seimen's Marketing Strategy: Combine Sensory Impact with Data to Achieve Greater Success
Tooru Mabe,
TORIDOLL Holdings Corporation, Marketing Division / Marugame Udon, Inc., Director, Experience Design Department, Marketing Division,
At Marugame Seimen, we seek to engage customers both emotionally and intellectually. In this session I will share insights into how we approach and utilize data in our marketing activities, using Emotion- and Data-Driven Marketing to ensure that we remain the preferred choice of our customers.
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