Tech providers hold many misconceptions regarding what matters most to prospective security buyers. This research helps product leaders become more effective at influencing buyers and getting on new opportunity shortlists by guiding business case development and removing buyer internal barriers.
Empowering CIOs with Insightful Research for Strategic Leadership.
Tech Buying: Key Factors in Purchasing Decisions in Security, 2025
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Navigate the complexities of an uncertain world by effectively balancing risk, trust, and opportunity. Develop a strategy that emphasizes agility and resilience, while gaining actionable insights into IT practices and tools. Propel your business objectives with strategies informed by exclusive research, and address key risks in the evolving digital landscape to ensure sustained growth and innovation.