Mark A. Beyer is a Research Vice President and Distinguished Analyst in the ITL Data and Analytics group. He covers broad data architecture solutions including data management and its intersection with use cases and data governance issues. Mark just published research on how data management practices intersect with LLMs and other GenAI models. His most recent areas of client issues and research include "active metadata", data fabric, data mesh, and distributed data governance. Previous work included adapting best practices for data management (cloud, premises & Hybrid). With a combined direct experience as a power user, application developer, implementation project manager and data architect, he focuses on practical choices when possible and pragmatic delivery when choices are limited. His more aggressive research includes Gartner Maverick contributions and data integration disruptions while keeping healthy skepticism.