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Bruno Rocha
IT Director
YDUQS
Speaker Topics
- Digital and Business Transformation
- Governance and Risk Management
- Organizational Change
Speaker Bio
Bruno Rocha is an experienced technology leader, currently heading the Engineering, Data, and AI areas at YDUQS. With extensive expertise in IT management and digital transformation, Bruno has been a key figure in the educational group's journey towards digital maturity and building a value-driven management culture. His role encompasses leading multidisciplinary teams, ensuring alignment with YDUQS's strategic objectives , and implementing large-scale cloud solutions and platforms like Databricks for analytics and data governance. Bruno fosters innovation through rapid prototyping and drives efficiency by promoting Agile best practices and operational excellence across engineering, data, and AI initiatives, reflecting the importance of VMO and Agile structuring to accelerate governance and maximize value for YDUQS.
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Session
Wednesday, 24 September, 2025 02:45 PM - 03:15 PM BRT
Executive Story YDUQS: VMO and Agility Accelerate the Governance Journey
Bruno Rocha,
IT Director, YDUQS
YDUQS, one of Brazil’s largest educational groups, is on a digital transformation journey seeking to raise digital maturity and build a value-driven management culture. Investments in technology have enabled the creation of a robust digital education system. The organization began “insourcing” its digital teams to consolidate internal knowledge and establish its own identity. With the structuring of VMO (Value Management Office) and Agility teams, the company aims to improve efficiency and alignment of squads with strategic objectives. This case shares the highs and lows of this journey, highlighting successes, cultural challenges, and valuable lessons that can inspire other organizations to follow similar paths in their digital transformations.
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