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Cristina Coelho de Abreu Pinna
IT Director
Bradesco
Speaker Topics
- Digital and Business Transformation
- Artificial Intelligence (AI)
Speaker Bio
Graduated in Electrical Engineering from the Polytechnic School of USP, with a master's degree in Software Engineering and Systems Architecture from the Polytechnic School of USP, a postgraduate degree in Administration from the Vanzolini Foundation, and executive training in PMD (Program for Management Development) and Decisions 4.0 (People at the Center of Digital Transformation) from ISE/IESE Business School University of Navarra. She has 30 years of experience in the Information Technology sector, having worked in several IT companies in the market, was head of the software systems area at Banco Bradesco and is currently the IT Director, responsible for the Technology Transformation and Agility program at Bradesco, a financial industry company that has innovation in its DNA.
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Session
Monday, 22 September, 2025 04:00 PM - 04:30 PM BRT
Executive Story Bradesco: AI First - Digital Transformation Driven by BIA and Multi-Agents
Cristina Coelho de Abreu Pinna,
IT Director, Bradesco
A pioneer in large-scale Artificial Intelligence application since the launch of BIA (Bradesco Artificial Intelligence) in 2016, Bradesco is now accelerating its digital transformation by adopting the “AI First” strategy, combining human capabilities with AI and making it a central pillar for innovation, operational efficiency, and customer experience. The journey is driven by an ecosystem of various generative AI solutions, such as BIA Tech (a co-pilot for developers), BIA Corporate (focused on automation and internal processes), and BIA Clients (a virtual assistant with natural language), complemented by multi-agent AI working collaboratively to solve complex tasks, modernize legacy systems, and create new business models, promoting integration between areas and enabling quick, accurate decisions. The result is a significant leap in productivity, operational optimization, and service quality, as well as advances in digital inclusion and sustainability. More than just modernizing processes, the AI First strategy is revolutionizing financial services, moving towards a future supported by more innovation, agility, and full synergy between people and technology in creating real and lasting value for the bank and society. Discover in depth Bradesco’s journey and its transformation with AI, its innovative approaches, and the lessons that can inspire other organizations seeking real gains in efficiency and competitiveness through Artificial Intelligence.
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