Carlos Eduardo Mazzei,
CTO, Itaú Unibanco
Discover how Itaú Unibanco developed and implemented its proprietary Generative AI platform, enabling the bank to simplify, standardize, and accelerate the creation of GenAI use cases at scale. In just one year, this approach drove a 141% increase in initiatives in production, significantly advancing efficiency across the organization and enabling the creation of new conversational experiences that serve over 70 million customers. Designed with responsible AI principles at its core – including transparency, governance, privacy, and ethics – the platform integrates seamlessly into the bank’s data environment, ensuring safe and consistent deployment in line with internal and regulatory standards. The session highlights concrete results such as high engagement rates, conversion, and democratization of services, as well as cutting-edge research in partnership with global institutions.
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