Fernanda Nascimento is a Marketing Planner, founder and CEO of Stratlab. As a customer-focused digital strategist, B2B marketing and sales expert with over 30 years in the market, she works with B2B companies, creating integrated digital plans that prioritize customer experience, generate leads, and convert into high-quality sales. Fernanda holds a Master’s Degree in Marketing from the Chartered Institute of Marketing and specializes in Leadership and Strategy at Insper and Columbia University. Guest professor at FGV and ESPM, Fernanda is also an influencer for LinkedIn and Gartner and contributes articles on Digital Strategies and Thought Leadership for several digital portals. In 2017 she was certified as a Social Selling Expert by LinkedIn, and in 2023 she was invited to join LinkedIn Sales Beacons, a global group of sales experts, being the first Latin American member.