In your opinion, how impactful is omnichannel marketing on actual ROI today? Should organizations focus on specific channels or prioritize omnichannel?

ArchitectureStrategy

Very impactful - orgs should focus on omni 44%

Somewhat impactful - orgs should have a presence across all channels51%

Not impactful at all - orgs should not prioritize omni4%

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Communications Manager in Finance (non-banking)2 years ago

Hard to answer, it is about choosing the right channels to reach out to your audience. With that in mind, you can be very impactful, if you are present with the right message on the right channel and right timing... But hey, that's what we are here for, right?

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