What's the biggest mistake marketing teams make when trying to sell to IT buyers?

Leadership Architecture

Generic outreach (Are you a bot? All IT folks are not the same)19%

Not identifying a relevant pain point (How can you help me solve the problem I actually have?)50%

Disparaging the current tech stack (Don't call my baby ugly. Show me how you can partner with me)17%

Providing unrealistic timelines (I know from experience this timing won't work)9%

Leaving it all to me to build the business justification (Partner with me to find relevant ROI)2%

Other (comment below)

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Senior Information Security Manager in Software5 years ago

I gave this webinar a few years ago highlighting some of the very worst email marketing techniques I have seen. And a few good ones.

And it still continues, and I keep getting marketing emails that beg to be marked as spam.

https://www.brighttalk.com/webcast/43/214757/what-a-marketer-couldn-t-tell-you-about-email-marketing

CTO in Healthcare and Biotech5 years ago

There oughta be an option that says All of the above

CIO, Senior VP in Finance (non-banking)5 years ago

I could go on FOREVER about how bad the marketing is to me. From email addressed to the wrong person, to coy 'I enable high performance' emails... the list of bad marketing could go on forever. MOST OF ALL< STOP CALLING!!!

1 3 Replies

no title5 years ago

Lol. How about the 'I'd like to connect with you.' requests on LinkedIn?

no title5 years ago

Exactly!!! I get it, these people have a job to do.. but their tactic pretty much guarantee that I will NEVER do business with them!!

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