Advertising technology (ad tech) platforms help digital marketing leaders plan, buy and manage digital advertising campaigns across channels, including, but not limited to, display, video, streaming TV and audio, mobile, social media and search. They provide functions for campaign planning, media buying, advertising analysis and optimization and automation. Ad tech platforms can be used by buy-side and sell-side agents.
In-game advertising platforms enable brands to place ads directly within video games, creating immersive and contextually relevant marketing experiences. These platforms integrate advertisements seamlessly into gameplay environments—such as billboards in racing games, branded items in sports games, or interactive product placements in mobile apps—without disrupting the user experience. They offer advanced targeting capabilities based on player demographics, behavior, and location, and often provide real-time analytics to measure engagement and effectiveness. By leveraging the high engagement levels of gamers, in-game advertising platforms help brands connect with audiences in a more natural and impactful way.