4.4
11 Reviews (All time)
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B2B Media Group is present in 1 market with 1 product. B2B Media Group has 11 reviews with an overall average rating of 4.4.

Account-Based Marketing Platforms

Gartner defines account-based marketing (ABM) platforms as software that enables B2B marketing and sales teams to run ABM programs at scale, including account discovery and selection, planning, engagement and reporting. ABM platforms enable the creation of target account lists by unifying first- and third-party data. In addition, they may engage audiences by activating channels such as display advertising, social advertising, email and sales engagement using a mix of native capabilities and integrations.

B2B Media Group has 1 product in Account-Based Marketing Platforms market