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Namika Sagara
Executive Officer, Ph.D. Behavioral Scientist and Consultant. Award Winning Speaker and Best Seller Author
Speaker Bio
Dr. Sagara is a behavioral scientist with a background specializing in the use of scientific approaches to understand, predict and ultimately implementing behavioral changes. As the President of the Behavioral Science Group, she leverages her 20-years of in-depth research experience to apply behavioral insights to understand and nudge customers in various sectors ranging from Financial to CPG. Prior to Behavioral Science Group, she was the Founder and President of Behavioral Science Center at one of the largest market research agencies. Previously, she founded the behavioral economics consulting firm known as Sagara Consulting where she and her team helped companies understand ""irrational"" customer and employee behavior as well as incorporate behavioral economics into various aspects of their businesses. Throughout her career in behavioral science she has worked with a wide range of industries including financial, (re)insurance, healthcare, pharmaceutical, technology, and marketing communications. Based on her diverse experience, she have delivered keynote speeches at various conferences and company events in the industries mentioned above. Her work has been published in prestigious peer-reviewed academic journals as well as numerous media outlets including the Guardian, CBS Money Watch, and Science Daily. She has a B.S. and M.S. in Psychology and a Ph.D. in Marketing from University of Oregon, and were a Post-Doctoral Associate at the Fuqua School of Business at Duke University.
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Session
Wednesday, 09 July, 2025 10:00 AM - 10:45 AM JST
Guest Keynote: Behavioral Economics: Driving Business Success by Understanding Human Decision-making process
Namika Sagara,
Executive Officer, Ph.D. Behavioral Scientist and Consultant. Award Winning Speaker and Best Seller Author
This lecture will explore the growing importance of behavioral economics in the business world.
Traditional economics is based on the assumption that people are rational. However, in reality, human decision-making and behavior often deviate from rationality. Behavioral economics incorporates insights from psychology into classical economics to uncover the mechanisms behind these seemingly irrational choices.
In business settings, decision-making plays a crucial role in every aspect—from customer purchasing behavior to employee motivation and organizational management. We will introduce relevant theories and real-world examples to illustrate these concepts. For instance, the framing effect shows how the way information is presented can alter judgment, while choice overload explains how too many options can actually hinder decision-making.
By understanding behavioral economics, you will gain deeper insights into customer behavior and be able to craft more effective marketing strategies, product development approaches, and business practices.
Through this session, we aim to provide you with practical knowledge and perspectives to scientifically understand human behavior and enhance the quality of decision-making in your business. ... Show More Show Less
Traditional economics is based on the assumption that people are rational. However, in reality, human decision-making and behavior often deviate from rationality. Behavioral economics incorporates insights from psychology into classical economics to uncover the mechanisms behind these seemingly irrational choices.
In business settings, decision-making plays a crucial role in every aspect—from customer purchasing behavior to employee motivation and organizational management. We will introduce relevant theories and real-world examples to illustrate these concepts. For instance, the framing effect shows how the way information is presented can alter judgment, while choice overload explains how too many options can actually hinder decision-making.
By understanding behavioral economics, you will gain deeper insights into customer behavior and be able to craft more effective marketing strategies, product development approaches, and business practices.
Through this session, we aim to provide you with practical knowledge and perspectives to scientifically understand human behavior and enhance the quality of decision-making in your business. ... Show More Show Less