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Max Goss
Sr Director Analyst
Gartner
Speaker Topics
- Digital Workplace Governance
- Digital Adoption, Skills and Employee Enablement
- Agentic AI
- Everyday and Generative AI
Speaker Bio
Max Goss is a Senior Research Director in the Gartner Enterprise Applications team. Mr. Goss specializes in the Microsoft cloud technologies including Microsoft 365 Copilot, Copilot Studio, SharePoint, Teams and the Microsoft Power Platform. He also has considerable expertise in Generative AI governance, adoption and change management outside of the Microsoft stack, including AI agent governance. The topics he currently focuses on include Microsoft 365 and Copilot governance, Generative AI governance, implementation and adoption and digital workplace operations and organizational structures. Mr. Goss has a strong focus on information governance and has a keen understanding of the capabilities available in Microsoft 365 and can offer best practice advice on how organization should implement them.
Over the past year, Mr. Goss has carried out in-depth research on Copilot for Microsoft 365 and he has published several papers and spoken at several conferences abouts its risks and opportunities.
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Over the past year, Mr. Goss has carried out in-depth research on Copilot for Microsoft 365 and he has published several papers and spoken at several conferences abouts its risks and opportunities.
Sessions
Monday, 27 April, 2026 09:30 AM - 10:15 AM BST
Gartner Opening Keynote: The Human Compass - Chart Your Course to an AI-Native Workplace
Erin Pierre,
Sr Principal Analyst, Gartner
Max Goss,
Sr Director Analyst, Gartner
Many organizations are on a journey that requires more than just speed, it demands a clear sense of direction. A journey to elevate human potential, especially in a world focused on AI. To prepare your organization and employees for an AI native workplace, digital workplace leaders must stop just chasing tools and vendor hype and instead empower their employees to thrive in this new world. To do this, leaders must focus on four key areas: Trust, Governance, Empowerment and Re-imagination. Join us as we discuss how to enable leaders and employees to thrive in the AI native era.
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Monday, 27 April, 2026 04:00 PM - 04:30 PM BST
How to Evaluate Copilot, ChatGPT, Gemini and Other Enterprise AI Assistants
Max Goss,
Sr Director Analyst, Gartner
An abundance of choice exists when it comes to enterprise AI assistants for supporting everyday AI needs. Enterprise cloud and SaaS providers offer their own versions that coexist with incumbent services, while emerging AI vendors compete with cutting-edge features. Learn about the key criteria that digital workplace leaders should consider in selecting their enterprise AI assistants.
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Tuesday, 28 April, 2026 10:45 AM - 11:15 AM BST
How to Mitigate the Risks of Agent Sprawl in the Digital Workplace
Max Goss,
Sr Director Analyst, Gartner
Agent Sprawl — where too many agents are shared freely with little oversight — is becoming a significant challenge in the digital workplace. As major productivity platforms such as Microsoft 365 and Google Workspace enable easier agent creation, organizations should act to keep their users and data safe. Join this session for a deep dive on how to establish the right governance and guardrails to mitigate risk, while allowing the organization to unlock value with safe use of AI agents.
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Tuesday, 28 April, 2026 04:00 PM - 04:30 PM BST
How to Evaluate Copilot, ChatGPT, Gemini and Other Enterprise AI Assistants (Repeat)
Max Goss,
Sr Director Analyst, Gartner
An abundance of choice exists when it comes to enterprise AI assistants for supporting everyday AI needs. Enterprise cloud and SaaS providers offer their own versions that coexist with incumbent services, while emerging AI vendors compete with cutting-edge features. Learn about the key criteria that digital workplace leaders should consider in selecting their enterprise AI assistants.
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