The 2026 agenda will deliver the latest business technology insights across key topics, including customer value, go-to-market strategy, and product differentiation covering the mission-critical challenges faced by product and technology leaders and their teams.
Explore this year’s tracks
View this years tracks for product and technology leaders and dive into last year’s sessions while we work on the full 2026 agenda.
2026 Conference Tracks at a Glance
Track A. Market Dynamics and Customer Insights
This track helps product leaders respond to movements in key markets and vertical industries by identifying and managing both emerging threats and new business opportunities.
Track B. Trends in New and Emerging Technologies
In this track, product leaders will discover how to navigate the rapidly evolving tech landscape, invest in the right emerging technologies for their markets, and ultimately build a competitive advantage that aligns with buyers’ needs.
Track C. Leading World Class Products and Services
This track helps product leaders to adapt to changes in markets, customers, and technology to deliver optimal customer value across their entire portfolio.
Look back at 2025 conference sessions
Hundreds of conference sessions were presented each day at the 2025. While we work to develop this year’s agenda, filter to see sessions that align with your role and interests.
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Monday, March 10, 2025
09:00 AM - 09:45 AM CDT
Gartner Opening Keynote: Ignite Durable Growth: Build Your Own Demand
Mark McDonald,
Distinguished VP Analyst, Gartner
High Tech is in transition from a digital to an intelligence Supercycle. A supercycle Is a sustained period of growth driven by the business application of new technologies. Growth can stall in a transition and market forces alone will not reignite demand. You will have to build it yourself— BYOD. BYOD requires new views on products, customers and your operations.
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10:15 AM - 11:45 AM CDT
Workshop: Sharpen Your Differentiation
Molly Beams,
VP Analyst, Gartner
Jess Walker,
Sr Principal Analyst, Gartner
Buyers face a growing, fluid landscape of viable technology options to obtain any given set of capabilities, so providers' differentiation focused solely on feature/function falls short. This workshop will enable you to expand the thinking of your strengths, prioritize and vet them based on the buyer's perspective, and add substance to properly showcase the compelling reasons for buyers to include your offering on their shortlist.
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10:30 AM - 11:00 AM CDT
The Key to Product Marketing Success in 2025: Cross-Functional Collaboration
Michael Maziarka,
VP Analyst, Gartner
Product marketers navigate dynamic markets and evolving buyer behaviors while balancing challenges with opportunities. In addition, product marketers provide an essential link for delivering value to customers by orchestrating activity across marketing, product and sales teams. Join this session to uncover best practices for cross-functional GTM collaboration and how that delivers business outcomes.
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10:30 AM - 11:15 AM CDT
Ask the Expert: How to Avoid Failed GenAI Adoption in Your Products
Craig Roth,
VP Analyst, Gartner
Kelli Smith,
Sr Director Analyst, Gartner
Despite massive investments in GenAI capabilities, many technology providers are grappling with minimal uptake from customers. Bring your questions to this interactive session to learn how to drive user adoption, use analytics to demonstrate real value to customers and find new ways to attract users.
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10:30 AM - 11:00 AM CDT
Where Generative AI Works, Will Soon Work and Might Never Work
Danielle Casey,
Director Analyst, Gartner
The session will provide an overview of how Generative AI is being adopted across industries and business domains by evaluating hundreds of Gartner-collected case studies. Product leaders will learn where use-case activity is concentrated versus where opportunity is emerging, and where GenAI is delivering value versus where it may struggle. Come to this session to augment your use-case strategy and plan for the future.
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10:30 AM - 11:00 AM CDT
The Next Generation GTM Model Driving Effective and Efficient Growth
Michele Buckley,
VP Analyst, Gartner
GTM strategy takes many forms, such as product-led and sales-led growth. Yet despite the many options available, many providers struggled to grow in 2024. This session provides a reference architecture for the next generation GTM components — available today — that make the biggest impact on revenue production. Learn the new technologies and techniques that create cost-effective scalable sales models.
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10:30 AM - 11:00 AM CDT
Strategic Imperatives for the Future of Services
Chrissy Healey,
VP Analyst, Gartner
Today’s services industry is defined by the promise of digital transformation but is on the cusp of change as it becomes the largest technology market in 2025. In an environment of constantly accelerating customer, business, and technology change, clients demand highly relevant, flexible solutions. Join this session to explore how service providers must evolve to meet this new opportunity.
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10:30 AM - 11:15 AM CDT
CPO Roundtable: How Are You Addressing Product Portfolio Challenges?
Charles Sutherland,
VP Analyst, Gartner
Deciding when and how to replace existing products whether through a build, buy or partnership approach is just one of the many challenges for CPOs who have to manage complex product portfolios. Join this session to hear what portfolio challenges your product peers are facing and the solutions they are deploying. Come prepared to share your own insights in this lightly facilitated session.
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11:15 AM - 11:45 AM CDT
Optimize GTM Strategies for Any Market Using Gartner's "New Chasm" Insights
Hank Barnes,
Distinguished VP Analyst, Gartner
Changing market dynamics challenge tech providers' growth aspirations. As markets mature or adoption cycles collapse, big deals become harder to win. Sales cycles lengthen, pilots stall, and no-decisions abound. Attend this session to explore these dynamics and counter challenges by seeking new levels of customer understanding to improve your go-to-market effectiveness.
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