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Turning Uncertainty Into Success: Embed Business Cases Into Your Whole Product Strategy
Tuesday, March 10, 2026 / 02:15 PM - 02:45 PM CDT
About the Session
A top barrier to B2B software purchases is the difficulty of building a business case due to uncertain outcomes. Join this session to learn actionable product, sales and marketing strategies to help prospects create strong business cases and gain organizational buy-in to meet expectations for improved business outcomes.