Experience the difference. Meet your peers, talk with experts, build your network, and turn insights into action.
David Yockelson
Distinguished VP Analyst
Gartner
Speaker Topics
- New Customer Acquisition, Retention and Expansion
Speaker Bio
David Yockelson (LinkedIn: https://www.linkedin.com/in/david-yockelson-452324/) is a Research Vice President and Gartner Fellow within the Product Marketing Practice team in the Technology and Service Provider Research organization. He provides research and advisory services on go-to-market strategies for technology providers, particularly focusing on elements of product marketing (buyer insight, launch communications, messaging and positioning, enablement), marketing/sales interaction and alignment, value management and value realization, product-led growth and related technology (such as interactive demonstration), and demand generation. Additionally, Mr. Yockelson helps marketing organizations understand the potential for and particular applications of AI, GenAI, and agent technologies as well as providing guidance for GTM and marketing of AI and related tech.
Show More
Show Less
Sessions
Tuesday, March 11, 2025 10:15 AM - 10:45 AM CDT
Shorten Sales Cycles and Maximize Buyer Impact With Interactive Demos
David Yockelson,
Distinguished VP Analyst, Gartner
To increase website engagement and reduce sales cycle time, tech companies are increasingly implementing interactive demo technologies throughout the buying journey. While over 30 vendors now offer a range of interactive demo applications, which creation methods and vendors are most suitable for specific use cases? Attend this session to effectively differentiate these offerings and see real-world examples.
...
Show More
Show Less
Tuesday, March 11, 2025 04:00 PM - 04:30 PM CDT
Accelerate Pipeline With Precision by Capturing All Buying Signals
David Yockelson,
Distinguished VP Analyst, Gartner
Marketers benefit by acquiring signals from a combination of first-, second- and third-party data sources to activate plays or GTM workflows. Recently, customer intelligence applications (CIA) have emerged to support this use case along with ICP creation, target account selection, and identity or entity resolution for individuals within accounts. Attend this session to learn why a CIA should be part of a modern GTM tech stack.
...
Show More
Show Less