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David Yockelson
Distinguished VP Analyst
Gartner
Speaker Topics
- AI Investments That Create Value
- Product Experience Optimization
- Driving Customer Adoption and Expansion
- Channel and Tech Partner Enablement
Speaker Bio
David Yockelson (LinkedIn: https://www.linkedin.com/in/david-yockelson-452324/) is a Research Vice President and Gartner Fellow within the Product Marketing Practice team in the Technology and Service Provider Research organization. He provides business and technology insights services on go-to-market strategies for technology providers, particularly focusing on elements of product marketing (buyer insight, launch communications, messaging and positioning, enablement), marketing/sales interaction and alignment, value management and value realization, product-led growth and related technology (such as interactive demonstration), and demand generation. Additionally, Mr. Yockelson helps marketing organizations understand the potential for and particular applications of AI, GenAI, and agent technologies as well as providing guidance for GTM and marketing of AI and related tech.
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Sessions
Monday, March 09, 2026 10:30 AM - 11:00 AM CDT
GenAI and Product-Led Growth: Inseparable, Intertwined and Indispensable for Effective GTM
David Yockelson,
Distinguished VP Analyst, Gartner
Interest in PLG is surging due to the influx of AI-driven products. PLG tactics are now essential for GTM strategies, especially for AI products. However, effective PLG and product-led sales require data and targeted actions — making AI indispensable in this process. Join this session to explore the close relationship between PLG and AI and strategies for GTM effectiveness.
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Tuesday, March 10, 2026 10:15 AM - 11:00 AM CDT
Ask the Expert: Navigating Complexity: Which AI Use Cases Drive Productivity for GTM Teams?
Jess Walker,
Sr Principal Analyst, Gartner
David Yockelson,
Distinguished VP Analyst, Gartner
Go-to-market teams in tech companies are adopting AI to boost productivity in marketing, sales and customer service. Join this interactive session and bring your questions about practical strategies and AI use cases for streamlining workflows, improving decisions and enhancing customer interactions to improve GTM effectiveness.
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Tuesday, March 10, 2026 04:00 PM - 04:30 PM CDT
Demonstrate Value for GTM Success by Linking Products to Product Experiences
David Yockelson,
Distinguished VP Analyst, Gartner
Modern go-to-market strategies demand frequent, early product experiences to quickly demonstrate value. Offering multiple experiences — demos, tours and production products — is essential. But how do these approaches align with PLG, PLS/hybrid or SLG motions? What solutions exist, and what are the cross-functional best practices? Join this session and receive actionable insights to boost GTM success.
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