Experience the difference. Meet your peers, talk with experts, build your network, and turn insights into action.
Isoke Mitchell
Director Analyst
Gartner
Speaker Topics
- Increasing Brand and Product/Offering Awareness
- Aligning to Customer Value Drivers
- Elevating the Enterprise Business Value of Offerings
- New Customer Acquisition, Retention and Expansion
- Maximize Resources and Skills for Outcomes
Speaker Bio
Isoke Mitchell a Gartner Analyst that advises tech marketing leaders on refining their demand generation strategies and increasing their campaign & content effectiveness. My core areas of focus include content and its management, technology, marketing and performance as it relates to business objectives. She works with Gartner clients on solving internal and external content team challenges, navigating disruptions and new opportunities like generative AI and establishing or correcting their approach to thought leadership marketing and content.
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Sessions
Monday, March 10, 2025 02:45 PM - 03:30 PM CDT
Ask the Expert: How to Create a Dynamic Duo: The Combined Force of Product Marketing and Content Marketing
Isoke Mitchell,
Director Analyst, Gartner
Rahim Kaba,
VP Analyst, Gartner
Successful collaboration between content marketing and product marketing can improve your understanding of target audiences, tighten the overarching product narrative, enable outreach to new buyers, and ensure customer retention and growth. Bring your questions about how to break down the silos between the two marketing strategies and common pitfalls to avoid when aligning the two.
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Tuesday, March 11, 2025 02:15 PM - 02:45 PM CDT
Capture Mindshare From Buyers: How to Build a Culture of Thought Leadership
Isoke Mitchell,
Director Analyst, Gartner
Thought leadership programs can inspire tech buying decisions. However, many voices are battling for the customer's mindshare. To ensure constant innovation that stands out, tech providers should establish a culture of thought leadership where bold, new ideas are explored and rewarded. In this session, learn about five success factors to establish a robust internal thought leadership foundation.
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