Katie Gove is a Vice President-Analyst in Gartner's Technology and Service Provider Research where she is on the General Managers team. Ms. Gove covers the services market.

She advises service providers on growth and market opportunities, go-to-market and differentiation strategies. Her coverage includes digital business services; technology consulting services; business consulting services; digital product engineering services; the use of assets and IP in IT services; the talent crunch; country options for talent, location decision-making including nearshoring/offshoring and service buyer behavior.

Some of her Symposium/Conference/webinar presentations include the following:

*Digital Product Engineering Service Offerings Must Choose Either Optimization or Transformation
*Struggling to Differentiate in Services? Let's Discuss What Works
*How to Price Asset Based IT Services to Maximize Customer Value
*How Product Companies Can Improve Client Outcomes With Their Own Service Offerings
*Growth in IT Services Comes From Context, Cloud and Consulting
*Rethinking Constraints To Create New Value Opportunities
*Addressing the Unprecedented IT Talent Crunch--Go Big or Go Home (Research Connection webinar)
*Why You Need an Industry-Focused Marketing Strategy (webinar)
*Why Service Providers Need to Innovate in their Own Customers' Journeys With Them
*Where and How to Find Talent-Offshore, Nearshore, Onshore and Noshore