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Katie Gove
VP Analyst
Gartner
Speaker Topics
- Accelerating Product Design and Innovation
- Go-to-market Decisions that Directly Impact Revenue Growth
- Increasing Brand and Product/Offering Awareness
- Aligning to Customer Value Drivers
- Elevating the Enterprise Business Value of Offerings
Speaker Bio
Katie Gove is a Vice President-Analyst in Gartner's Technology and Service Provider Research where she is on the General Managers team. Ms. Gove covers the services market.
She advises service providers on growth and market opportunities, go-to-market and differentiation strategies. Her coverage includes digital business services; technology consulting services; business consulting services; digital product engineering services; the use of assets and IP in IT services; the talent crunch; country options for talent, location decision-making including nearshoring/offshoring and service buyer behavior.
Some of her Symposium/Conference/webinar presentations include the following:
*Digital Product Engineering Service Offerings Must Choose Either Optimization or Transformation
*Struggling to Differentiate in Services? Let's Discuss What Works
*How to Price Asset Based IT Services to Maximize Customer Value
*How Product Companies Can Improve Client Outcomes With Their Own Service Offerings
*Growth in IT Services Comes From Context, Cloud and Consulting
*Rethinking Constraints To Create New Value Opportunities
*Addressing the Unprecedented IT Talent Crunch--Go Big or Go Home (Research Connection webinar)
*Why You Need an Industry-Focused Marketing Strategy (webinar)
*Why Service Providers Need to Innovate in their Own Customers' Journeys With Them
*Where and How to Find Talent-Offshore, Nearshore, Onshore and Noshore
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She advises service providers on growth and market opportunities, go-to-market and differentiation strategies. Her coverage includes digital business services; technology consulting services; business consulting services; digital product engineering services; the use of assets and IP in IT services; the talent crunch; country options for talent, location decision-making including nearshoring/offshoring and service buyer behavior.
Some of her Symposium/Conference/webinar presentations include the following:
*Digital Product Engineering Service Offerings Must Choose Either Optimization or Transformation
*Struggling to Differentiate in Services? Let's Discuss What Works
*How to Price Asset Based IT Services to Maximize Customer Value
*How Product Companies Can Improve Client Outcomes With Their Own Service Offerings
*Growth in IT Services Comes From Context, Cloud and Consulting
*Rethinking Constraints To Create New Value Opportunities
*Addressing the Unprecedented IT Talent Crunch--Go Big or Go Home (Research Connection webinar)
*Why You Need an Industry-Focused Marketing Strategy (webinar)
*Why Service Providers Need to Innovate in their Own Customers' Journeys With Them
*Where and How to Find Talent-Offshore, Nearshore, Onshore and Noshore
Sessions
Tuesday, March 11, 2025 10:15 AM - 11:00 AM CDT
Ask the Expert: Struggling to differentiate in services? Let's talk about what works
Katie Gove,
VP Analyst, Gartner
85% of services buyers rated the performance of their most critical service providers as either above average or excellent, and 87% strongly or somewhat agree that there are several similar providers they can choose from. Therefore, capabilities alone are not a differentiator. Providers who can differentiate themselves stand to win more of the planned increase in buyer spending. Join us to discuss how.
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Tuesday, March 11, 2025 01:30 PM - 02:00 PM CDT
Digital Product Engineering Services Offerings Must Choose Either Optimization or Transformation
Katie Gove,
VP Analyst, Gartner
The DPES market is forecast to grow at a 10.4% CAGR, reaching a $354 billion market size in 2028. Buyers are almost evenly split between those primarily seeking transformation and those seeking optimization, showing a market opportunity highly attuned to either staying ahead of the market or optimizing internal processes. Join us to choose your path and then position your firm for the growth opportunity.
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