Experience the difference. Meet your peers, talk with experts, build your network, and turn insights into action.
Maria Marino
VP Analyst
Gartner
Speaker Topics
- Accelerating Customer Time-to-Value
- Product Experience Optimization
- Driving Customer Adoption and Expansion
- Channel and Tech Partner Enablement
Speaker Bio
Maria Marino is a Vice President Analyst in the Tech Product Marketing group. She focuses on B2B customer experience, customer success management and customer marketing programs for technology service providers. She writes research and advises clients on optimizing customer experience (CX) and customer success programs, including VOC and customer success technology platform selection. She also advises clients on how to build customer marketing programs to expand revenue from existing customers.
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Sessions
Monday, March 09, 2026 01:45 PM - 02:30 PM CDT
Ask the Expert: How Can Product Leaders Close the AI Value Gap with Digital Adoption Platforms?
Maria Marino,
VP Analyst, Gartner
Product leaders seek to maximize ROI from their AI investments but often face slow customer adoption. Join this interactive session and bring your questions about how to address this challenge with agentic digital adoption platforms (DAPs) which offer guided workflows, behavioral analytics, and customer feedback to deliver a personalized user experience, advance user AI skillsets and drive customer value.
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Tuesday, March 10, 2026 10:15 AM - 10:45 AM CDT
Unlock Revenue Growth: Drive Certainty With AI-Powered Customer Listening Strategies
Maria Marino,
VP Analyst, Gartner
Many large tech providers expect to generate the majority of revenue growth from existing customers, but uncertain markets create risk. Join this session to learn how AI can retool your customer community, mine unstructured data and identify complex, ambiguous customer needs. Move beyond user health and focus on account health to unlock expansion revenue streams from your existing customers.
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