Experience the difference. Meet your peers, talk with experts, build your network, and turn insights into action.
Mark McDonald
Distinguished VP Analyst
Gartner
Speaker Topics
- Go-to-market Decisions that Directly Impact Revenue Growth
- Scalable Business Models that Weather Emerging Market Conditions
- Aligning to Customer Value Drivers
- Elevating the Enterprise Business Value of Offerings
- New Business Models for Growth
Speaker Bio
Mark McDonald, Ph.D., is a Distinguished Vice President and a Gartner Fellow. Mr. McDonald leads research related to the business of high-tech companies and the impact of technology on tech provider growth and competitiveness.
He is the author of "The Digital Edge" (October 2012). He is the co-author of the "The Social Organization" (2011) with Anthony Bradley and co-author with Peter Keen of "The eProcess Edge" (2000). He has appeared in the Wall Street Journal, Computerworld, CIO Magazine, the Financial Times, South by Southwest and other publications.
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He is the author of "The Digital Edge" (October 2012). He is the co-author of the "The Social Organization" (2011) with Anthony Bradley and co-author with Peter Keen of "The eProcess Edge" (2000). He has appeared in the Wall Street Journal, Computerworld, CIO Magazine, the Financial Times, South by Southwest and other publications.
Sessions
Monday, March 10, 2025 09:00 AM - 09:45 AM CDT
Gartner Opening Keynote: Ignite Durable Growth: Build Your Own Demand
Mark McDonald,
Distinguished VP Analyst, Gartner
High Tech is in transition from a digital to an intelligence Supercycle. A supercycle Is a sustained period of growth driven by the business application of new technologies. Growth can stall in a transition and market forces alone will not reignite demand. You will have to build it yourself— BYOD. BYOD requires new views on products, customers and your operations.
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Monday, March 10, 2025 01:45 PM - 03:15 PM CDT
Workshop: Expand Your Gen AI Growth Opportunities With a Value Chain Analysis
Mark McDonald,
Distinguished VP Analyst, Gartner
GenAI is a significant revenue driver for technology and service providers. Realizing that revenue requires new ways of connecting products and services with business impact and outcomes. Replace thinking of your AI opportunity as part of a technology "stack," with your company exploiting a position in a value chain. This session focuses on how to make the switch and what it means for growth.
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Tuesday, March 11, 2025 10:15 AM - 10:45 AM CDT
Top Trends of 2025 Reshaping the High-Tech Industry Right Now
Mark McDonald,
Distinguished VP Analyst, Gartner
Business, technology, economic and other trends are reshaping the high-tech industry in 2025. Leaders must recognize and respond to these trends, or without a response, they will be left behind. This presentation lays out a roadmap and recommendations for how to make the trends that benefit your tech business.
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