Experience the difference. Meet your peers, talk with experts, build your network, and turn insights into action.
Rahim Kaba
VP Analyst
Gartner
Speaker Topics
- Go-to-market Decisions that Directly Impact Revenue Growth
- Increasing Brand and Product/Offering Awareness
- Aligning to Customer Value Drivers
- New Customer Acquisition, Retention and Expansion
- Maximize Resources and Skills for Outcomes
Speaker Bio
Rahim Kaba advises product marketing and tech leadership teams on critical aspects of their GTM strategies and tactics to help them grow, outperform their peers and create value for their customers. His core areas of focus include target audience definitions, positioning, differentiation, competitive intelligence, use cases, messaging, sales enablement, win/loss analysis, product launch and GTM alignment best practices. He also helps clients with building and growing high-performance PMM teams.
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Sessions
Monday, March 10, 2025 12:00 PM - 12:45 PM CDT
Roundtable: Aligning GTM Strategy Across Sales, Marketing and Product Teams
Rahim Kaba,
VP Analyst, Gartner
GTM alignment is not a strength in many tech companies, yet it is vital to hitting their growth objectives. This facilitated discussion is designed for leaders in product, marketing and sales to share their toughest challenges and solutions in cross-functional collaboration. You'll leave the session with valuable insights into advancing your organization’s GTM alignment maturity through peer discussion.
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Monday, March 10, 2025 02:45 PM - 03:30 PM CDT
Ask the Expert: How to Create a Dynamic Duo: The Combined Force of Product Marketing and Content Marketing
Isoke Mitchell,
Director Analyst, Gartner
Rahim Kaba,
VP Analyst, Gartner
Successful collaboration between content marketing and product marketing can improve your understanding of target audiences, tighten the overarching product narrative, enable outreach to new buyers, and ensure customer retention and growth. Bring your questions about how to break down the silos between the two marketing strategies and common pitfalls to avoid when aligning the two.
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Tuesday, March 11, 2025 11:45 AM - 12:15 PM CDT
Why Your Messaging Isn't Resonating With Buyers
Rahim Kaba,
VP Analyst, Gartner
Unless message testing and validation is a part of your GTM process, your organization is likely wasting resources and budget on content and campaigns that don’t adequately engage. In this session, explore the broad range of approaches and technologies to evaluate the effectiveness of your marketing messages and ensure maximum engagement before committing to resource-intensive content and campaigns.
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