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Ray Pun
Sr Director Analyst
Gartner
Speaker Topics
- Increasing Brand and Product/Offering Awareness
- New Customer Acquisition, Retention and Expansion
- Improve Decision Intelligence from Data and Analytics
Speaker Bio
Ray Pun is a Senior Director Analyst in Gartner's technology marketing practice that serves emerging, midsize and enterprise-level technology & service providers. He provides research and advisory services to help clients improve their go-to-market effectiveness with a focus on marketing metrics, B2B marketing technologies and account-based marketing. As a key initiative leader, he is responsible for orchestrating a vibrant research agenda for topics related to marketing performance, B2B martech, partner & developer ecosystems, product-led growth and customer marketing.
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Sessions
Monday, March 10, 2025 02:45 PM - 03:15 PM CDT
Top Mistakes in Marketing Dashboards and Metrics That Confuse Stakeholders
Ray Pun,
Sr Director Analyst, Gartner
Every year Gartner analysts review dashboards and metrics that are used to communicate B2B marketing performance. Attend this session to learn about common errors that cause marketers to stumble and leave stakeholders feeling confused. Obtain best practices for metrics, visuals and storytelling to help you demonstrate success and show marketing's impact in delivering business outcomes.
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Tuesday, March 11, 2025 01:15 PM - 02:00 PM CDT
Ask the Expert: How to Select the Right Metrics to Prove Marketing Impact Across the Customer Journey
Ray Pun,
Sr Director Analyst, Gartner
Amy Jenkins,
Sr Director Analyst, Gartner
Marketing teams can use a variety of metrics to track and communicate their performance in supporting GTM objectives. In this interactive session, bring your questions about which metrics should be used to illustrate marketing impact across buyer and customer journey stages.
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