Sérgio Sampaio joined Boticário Group in 2015, bringing extensive experience in commercial, marketing, and operations functions across various segments, such as beverages and food, mining, and airports. He is responsible for the Group’s operations, including Research and Development, Procurement, Supply Chain Management, Manufacturing, Logistics, Quality, Facilities. He works in partnership with all areas of the company, as well as franchisees, distributors, and key accounts.