When selecting metrics and KPIs to share with the business, what are you more concerned with?

The business should be familiar with the what IT does, why we do it, and how we deliver.  In my experience metrics and KPIs leave our purpose open to interpertation or worse over looked and taken for granted.  This creates instability in strategy and delivery, while reacting to the latest and greatest technology heightlighted in Forbes or the marketing email the board sent over requesting a whitepaper strategy for implementation.  KPI should mean 'Keep People Informed'.  In my experience IT leaders can be relunctant to communicate with the business about general IT topics; improved security, stability/performance, and process improvement through automation. If more IT leaders would promoted the why, what, and how,  alue IT brings to the business the more likely IT purpose and strategy is understood; and when we are understood and seen as a partner, influencing decisions becomes the measureable output.  Demonstrating what your team can do, not just through KPIs and metrics but through relationship and communication is in my opinion how we become influencial within the business.