In-Game Advertising Platforms Reviews and Ratings
What are In-Game Advertising Platforms?
In-game advertising platforms enable brands to place ads directly within video games, creating immersive and contextually relevant marketing experiences. These platforms integrate advertisements seamlessly into gameplay environments—such as billboards in racing games, branded items in sports games, or interactive product placements in mobile apps—without disrupting the user experience. They offer advanced targeting capabilities based on player demographics, behavior, and location, and often provide real-time analytics to measure engagement and effectiveness. By leveraging the high engagement levels of gamers, in-game advertising platforms help brands connect with audiences in a more natural and impactful way.
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Activision Blizzard Media connects brands with audiences by providing advertising solutions within popular gaming franchises. The company addresses the challenge of engaging consumers in digital environments by integrating marketing opportunities into interactive entertainment. Activision Blizzard Media operates across mobile, PC, and console platforms, utilizing recognized titles and esports properties to facilitate brand exposure within games, thereby providing a platform for advertisers to reach users in the context of gaming experiences.
APEX Mobile Media focuses on providing omni-channel digital advertising services in Canada, addressing the business need for effective audience targeting and engagement across Mobile, In-App, and Connected TV platforms. The company utilizes geo-location technology and solutions from various ad-tech providers to enhance the precision and relevance of advertising campaigns. APEX Mobile Media works to solve challenges related to reaching specific audiences and achieving measurable outcomes for digital advertising efforts within diverse media environments.
Aniview is an international adtech and media company primarily focused on the efficient and effective delivery of video advertising across an open web platform. It provides end-to-end solutions that function on various platforms such as desktop, mobile, in-app, connected TV, and over-the-top formats. Aniview's patented video player technology, efficient ad server, and video marketplace ensure seamless video delivery to a substantial number of publishers globally. Established in 2013, Aniview currently averages a monthly delivery of 15 billion ad impressions.
Anzu provides an in-game advertising solution for mobile, PC, and console platforms, enabling advertisers to reach gaming audiences programmatically through ad placements within games. The company addresses the challenge of integrating ads into gameplay without disrupting the player experience. Anzu’s technology allows game developers to monetize their titles during gameplay sessions, offering tools for ad tracking and measurement that comply with industry standards. The platform supports a wide range of game engines, giving developers control over ad placement and integrating advertising into games as a revenue stream.
iion focuses on providing a unified gaming advertising platform that addresses the need for effective engagement between brands and publishers within the gaming ecosystem in APAC and EMEA. The platform enables access to a wide gaming audience through solutions tailored for both advertisers and publishers, integrating multiple channels within digital gaming environments. iion’s system aims to solve the business challenge of connecting brands with players at scale, offering digital advertising formats optimized for high engagement and visibility within games. By facilitating seamless integration of advertising into gaming content, iion helps organizations utilize gaming environments as viable media channels for audience reach.
Portuma focuses on developing technology for in-game advertising, integrating blockchain to enable ad delivery within games without interrupting gameplay. The company addresses the challenge of providing adapted and non-intrusive advertising formats in digital gaming environments. Portuma also incorporates cryptocurrency into its platform to facilitate transactions related to its advertising ecosystem. The company's technology aims to meet industry standards for digital advertising in games.
Simulmedia focuses on addressing challenges in TV advertising by utilizing data science to enable effective media planning and buying across linear television, streaming, and gaming platforms. The company provides solutions that help advertisers find and engage strategic audiences. Simulmedia’s platform incorporates viewership data to support predictive modeling for media buying decisions. The company also offers capabilities to extend advertising reach within free-to-play PC and console video games. Its services are designed to help organizations plan and allocate their TV advertising budgets efficiently in a dynamic media landscape.
StackAdapt is a company that provides a self-serve advertising platform with various channels such as native, display, video, connected TV, audio, in-game, and digital out-of-home advertisements. The platform is an amalgamation of advanced work in the realm of machine learning and sophisticated user experience. The three fundamental pillars that structure StackAdapt are planning, executing, and analyzing. The company is situated in Toronto, Canada, with teams and assistance spanning across North America, EMEA, APAC, and LATAM.
Viant is an advertising software company that specializes in providing marketers with the tools to plan, execute, and measure omnichannel advertising campaigns via a cloud-based platform. Its self-service Demand Side Platform, Adelphic, supports programmatic advertising across a variety of channels, including Connected TV, Linear TV, mobile, desktop, audio, gaming, and digital out-of-home channels. The company's founders are Tim and Chris Vanderhook.
Xenoss focuses on AI and data engineering solutions for enterprises, addressing challenges related to data stack modernization and AI adoption. The company specializes in developing AI products and tools, as well as building AI agents, real-time data systems, and knowledge bases using large language models. Xenoss provides support for AI transformation, data activation, insight retrieval, and predictive analytics to help organizations enhance operational efficiency and optimize the use of their data.