GARTNER PRIVACY POLICY

This Policy sets out how we collect and use personal information, and your choices and rights regarding our use of your personal information.

This Policy describes our practices when using your information when you: 

1. create, activate and use a Gartner user account and/or license, including a Gartner Peer Insights Community profile and account;
2. express an interest in or have signed up for our conferences or products including newsletters, apps, extensions, webinars, and e-books;
3. register for, and attend a virtual or in-person Gartner conference; or
4. visit our websites (including our public and/or member-based websites) or social media sites or use one of our mobile applications.

This Policy also applies to information we collect from you via our survey or diagnostic tools as outlined in more detail below. You may be shown an additional confidentiality notice before participating in a survey or diagnostic. Please note that in cases where the terms of any such survey- or diagnostic-specific confidentiality notice conflict with any terms in this Policy, the terms of that notice will take precedence over the terms in this Policy. We will not use information we collect via our survey or diagnostic tools to contact you for marketing purposes.

This Policy will apply whether you have provided the information directly to us or we have obtained it from a different source, such as a third party.

Certain types of personal information are more sensitive than others. This includes information about health, disability, race, ethnicity, criminal offences (or alleged offences), political opinions, biometric information or religion. It is voluntary for you to disclose this information, but where we collect and receive these types of information about you, we have identified the type of special information, how we will use it and why we will use it.

Where we collect and use information for our legitimate interests as mentioned above, a legitimate interest will only apply when we consider that your interests or rights requiring protection of your personal information do not override our legitimate interests. For more information regarding our legitimate interests as applied to your personal information, please contact us.

Our websites and online services are for individuals who are at least 18 years old. Our online services are not designed to be used by individuals under the age of 18.

In certain circumstances, if you do not provide personal information which is required (for example, in relation to activating your Gartner license), we will not be able to perform our contractual obligations or provide you with products and services. When this is the case, we will make it clear. 

Recorded Communications with Gartner

We may record calls, and other communications (e.g. online chat) (“Recordings”) with you, for training, and Gartner’s business purposes, including, but not limited to, service delivery, internal analysis, and research purposes.

If you do not want us to record your call, you will be given an opportunity to opt out. If your call is already in progress, you may ask us to turn off the recording at the start of the call. Recordings and transcripts are retained only as long as necessary for the stated purposes.

By using our online chat feature, you understand those interactions will be recorded and consent to such monitoring and/or recording.

Use of Artificial Intelligence (AI)

Some of the tools and features available through our services, or used within our organization, may incorporate artificial intelligence (AI) technologies. These AI components are designed to enhance functionality, improve user experience, and support operational efficiency, for example, by assisting with search optimization or content recommendations via designated product features.

Recordings may be transcribed and processed using Gartner’s internal generative AI systems hosted in secure environments. These activities include, but are not limited to:

• Summarizing meeting transcripts
• Extracting key insights and actions
• Improve operational efficiency

Data processed will not be used to train, enrich, or otherwise contribute to external or publicly available AI models. All processing is conducted in compliance with applicable data protection laws, with safeguards in place to protect confidentiality, restrict access to authorized personnel, and provide transparency about how data is used and the ability for individuals to exercise their rights.

We do not use AI to make decisions that produce legal or similarly significant effects on individuals, such as decisions about eligibility, access to services, or profiling. We ensure that users are informed when interacting with AI-driven features. Such features or products may include additional terms of use that apply to the use of specified product features. We continuously assess our AI-related practices to ensure compliance with evolving regulatory standards.

Communication with Colleagues

You may use the send-to-colleague functionality on some of our sites or apps to send your colleagues information from Gartner or its subsidiaries. In order to fulfil this request, we will ask you for your and your colleagues' names and email addresses. We do not retain this data after the email is sent. Please be aware that your name and email address may be included in the communication sent to your colleague.

Payment Card Information

Where you choose to pay for any Gartner products or services using your payment card, we will collect your personal data connected to your payment card. We use this personal data in order to process your payment and to prevent fraudulent transactions. We do this on the basis of your consent to process this information.

My Favorites

The My Favorites feature of the member websites allows clients to save content available to the member’s Favorites list, add labels, tags, and notes to saved content, and share content and notes with and receive content and notes from other clients. We may review information about your use of My Favorites, including the content you save, folders you create, any tags, labels, or notes you add to your saved content or folders you have created, and any content that you share, and use such information to recommend content, tools, or other Gartner services we think may be of interest to you. Information about your use of My Favorites will only be accessible to Gartner and will not be visible to or otherwise shared with other Gartner clients unless you choose to share it.

Restricted Areas

If you access the Restricted Areas of any of our sites (via browser or a Gartner app), we may collect information about your access to and use of research materials, decision-support tools, and other online and offline resources we offer.

General Benchmarking and Research Purposes

Gartner and its affiliates may use information disclosed through surveys or diagnostics or otherwise provided to or generated by Gartner or its Affiliates (collectively “Research Data”) for validation, research and benchmarking purposes and product development. Unless otherwise specified prior to collection, Research Data will be disclosed in the aggregate and presented in anonymous form and will not include (directly or by inference) any information identifying participating organizations or any identifiable individual as the source of such data. Access to Research Data will be restricted to those individuals who need such access to deliver Gartner products and/or services.

Algorithm Recommendation

Generally, we may disclose your personal information to third parties as follows:

• To Gartner group companies in order to process the data for the above mentioned purposes;
• When we have your consent or authorization to do so;
• When you engage directly with an exhibitor at an in-person or virtual conference e.g., when you allow an exhibitor to scan your badge (at an in-person conference) or attend a virtual sponsored session (during a virtual conference); 
• When you register for, or attend, a Gartner C-Level Communities event, your registration information (including first name, last name, title, organization, email, business address, and phone number), may be disclosed to eligible sponsors after the event. To opt-out of having your personal information shared in this circumstance, please email clevelcommunitiesinfo@gartner.com.
• To third parties who work on our behalf to service or maintain business contact databases and other IT systems, e.g., suppliers of the IT systems which we use to process personal information, or who provide other technical services, such as printing;
• To third parties providing services to us or on our behalf who have a need to access your information, e.g., our professional advisors (e.g. auditors and lawyers) or venues for our conferences;
• To comply with applicable laws, protect rights, safety and property, and respond to lawful requests from public authorities (e.g., disclosing data in appropriate situations for national security or law enforcement purposes);
• Subject to applicable law, in the event that Gartner is merged, sold, or in the event of a transfer of some or all of our assets (including in bankruptcy), or in the event of another corporate change, in connection with such a transaction, or for pre-transaction review in relation to such transactions.

Your personal information may be shared if we anonymize and/or aggregate it, as in these circumstances the information will cease to be personal information.

Utilization Information

We may share information with our organizational clients about how their employees use the sites and the resources available to them through the sites (e.g., how employees used certain features of the sites, utilization trends, which features were most popular with the client’s employees).

In certain circumstances, you have certain rights regarding your personal information. A summary of each right and how you can exercise it is set out below. To exercise any of your other rights (such as the right to access or deletion of your information), please complete the form here.  Such requests should include information to allow us to verify your identity (e.g., your name, address, email address or other information reasonably required). If you are a California resident, please refer to Section 10 below for more detailed information on your rights under California law. 

Where we receive your request to exercise one of these rights, we will respond without undue delay and within the time required by applicable law. This may be extended in certain circumstances, e.g., where requests are complex or numerous.

We will provide the information free of charge, except where requests are manifestly unfounded or excessive, e.g. because of their repetitive character. In these circumstances we may charge a reasonable fee or may refuse to act on the request. We will advise you of any fees prior to proceeding with a request. We may ask for additional information to verify your identity before carrying out a request.

Gartner operates globally and subsequently may transfer your personal information to jurisdictions outside the country or region where it was originally collected. These transfers are necessary to deliver our services, manage business operations, and comply with applicable legal and regulatory requirements. The countries to which we transfer personal information may include any of the countries in which Gartner does business. A list of Gartner office locations can be found here.

To ensure an adequate level of protection for personal information which Gartner processes, we implement appropriate safeguards in accordance with applicable data protection laws. These safeguards may include intragroup data transfer agreements, approved contractual terms (e.g. EU or UK standard contractual clauses), reliance on recognized transfer mechanisms, adequacy schemes, or other measures permitted by law.

In addition to these safeguards, Gartner complies with the EU-U.S. Data Privacy Framework (EU-U.S. DPF) and the UK Extension to the EU-U.S. DPF, and the Swiss-U.S. Data Privacy Framework (Swiss-U.S. DPF) as set forth by the US Department of Commerce. For more information, refer to our Data Privacy Framework Notice.

We will retain your personal information for as long as required to perform the purposes for which the data was collected, depending on the legal basis for which that data was obtained and/or whether additional legal/regulatory obligations require us to retain it.  

In general terms, this will mean that your personal information will be kept for the duration of our relationship with you and:

• the period required by tax and company laws and regulations; and
• as long as it is necessary for you to be able to bring a claim against us and for us to be able to defend ourselves against any legal claims. This will generally be the length of the relationship plus the length of any applicable statutory limitation period under local laws. 

We believe it is important to give you choices about the use of your information. We will use your information as described in this Policy (or any other conference- or service-specific Privacy Policy). If we want to use your information for a purpose not described in this Policy, we will first get your consent to do so.

Marketing Communications

We will respect your wishes not to receive marketing communications. You can change your marketing preferences by contacting us at the address here. If you gave us your email address to receive marketing communications, you can opt out at any time by using the unsubscribe links or instructions included at the bottom of our emails. Please note that we will continue to send you service-related communications regardless of any opt-out request. We will not sell or share your information with third parties (other than our subsidiaries or affiliates) for their own promotional or marketing purposes unless you give us consent to do so and where permitted by applicable law.

Gartner Extension (formally “Gartner Everywhere”)

The Gartner Extension is a browser extension available on Google Chrome and Microsoft Edge that presents relevant Gartner content alongside search results for topics and terms that are covered by Gartner research. Please note that access to Gartner content will vary based on an individual’s subscription to Gartner services. An individual must be logged in to their Gartner.com account to see recommended insights.

You can easily disable the extension by following the steps below (applicable for both Google Chrome and Microsoft Edge web browsers):

1. Right Click the Gartner Extension button on the top of the browser window or from Extensions dropdown
2. Click on the “Manage Extension” option from the dropdown
3. Click the toggle button to switch off.
4. The extension will only be reactivated once you switch on the toggle button.

Conferences and Events

When you attend one of our in-person conferences or events, you may be issued a conference badge with an RFID chip, which has a unique identifier that can be scanned from various distances. We may use the RFID information to administer and improve the conference experience and solicit feedback and/or interest in Gartner products and services. We will not sell or share RFID information with third parties (other than our subsidiaries and affiliates) for their own marketing and promotional purposes.  You may request a non-RFID enabled badge by asking conferences staff at the registration desk.

We allow Exhibitors or Sponsors to scan attendee badges at our in-person conferences. If you choose to allow an Exhibitor or Sponsor to scan your badge at their booth or when entering a sponsored session or function, you are giving us your consent to provide your contact details to that Exhibitor or Sponsor to be used in accordance with their Privacy Policy.  Badge scanning is optional and you may refuse to have your badge scanned by the Exhibitor or Sponsor.

We maintain appropriate technical, administrative, and organizational measures to protect personal information against unauthorized access, disclosure, alteration, or destruction. These measures are designed to safeguard the confidentiality, integrity, and availability of personal information in accordance with applicable laws and recognized industry standards. Further information on these measures can be found in our Information Security at Gartner document.  

While we take reasonable steps to protect personal information, no system or transmission of data over the Internet can be completely secure, and we do not guarantee or warrant the security of any information you transmit via our websites or apps. Please note that you are responsible for maintaining the security of your credentials used to access any Gartner service or account, and you must report suspected unauthorized activity to us.

We make reasonable efforts to restrict access to information to only those employees, contractors, and agents who need such access in order to operate, develop, improve, or deliver our programs, products, and services.

A cookie is a small text file which includes a unique identifier that is sent by a web server to the browser on your computer, mobile phone or any other internet enabled device when you visit an on-line site. Cookies and similar technologies are widely used to make websites work efficiently and to collect information about your online preferences.  For simplicity, we refer to all these technologies as "cookies".

Some of our website pages may contain electronic images known as web beacons (also known as clear gifs, tags or pixels) that allow us to count users who have visited our pages. Web beacons collect only limited information, e.g. a cookie number, time and date of a page view, and a description of the page on which the web beacon resides. We may also carry web beacons placed by third party advertisers. These beacons do not carry any information that could directly identify you.

We also include web beacons in e-mail messages or newsletters to track whether you open the messages. We use this information to customize our services and measure the overall effectiveness of our online content, advertising campaigns, and products and services we offer through the Site. Flash cookies operate differently than browser cookies, and cookie management tools available in a web browser will not remove flash cookies. To learn more about how to manage flash cookies, you can visit the Adobe website and make changes at the Global Privacy Settings Panel.

More detailed information on how we use cookies and other web technologies can be found here.

We provide links to other websites or resources that are not part of the products, programs, or services run by Gartner. We do not control these websites or their privacy practices, and any information you provide to these sites is subject to the Privacy Policies of those sites and not this Policy.

From time to time, we may change and/or update this Policy. If this Policy changes in any way, we will post an updated version on this website. We recommend you regularly review this website to ensure that you are always aware of our information practices and any changes to such. Any changes to this Policy will go into effect on posting to this page.

California law requires us to provide California residents with additional information regarding how we collect, use, and share your personal information.

Categories of personal information we collect. In Section 1 above, and otherwise throughout this Policy, we discuss in detail the specific pieces of information we collect from and about users.  Below are the categories of personal information we collect: 

• Identifiers (such as name and title, contact details, and company name);
• Internet or other network or device activity (such as browsing history or app usage); 
• Inference data about you; and
• Other information that identifies or can be reasonably associated with you.

Use of categories of personal information. We may disclose the categories of personal information identified above for our operational purposes where the use is reasonably necessary and proportionate to achieve the operational purpose for which it was collected or processed, or for another compatible operational purpose.

Sale of Personal Information. Based on the definition of “sell” under California law and under current regulatory guidance, we do not believe we engage in such activity and have not engaged in such activity in the past twelve months (including that we do not “sell” the personal information of minors under 16 years of age).  

Sharing of Personal Information. We do share certain information as set forth in Sections 1 and 2 of this Policy, and allow third parties to collect certain information about your activity, for example through cookies, as explained in our Cookie Policy. You can opt out of sharing your personal information for cross-context behavioral advertising by clicking the link below. Please note that if you opt out of this sharing, you may still continue to see advertising on other companies’ websites from Gartner, but those ads may not be as relevant to you. Sharing for cross-context behavioral advertising is limited to data collected from our public websites and does not occur when individuals are logged in to their Gartner.com account.

Individual Rights. California law may provide you with certain rights and permit you to request the following:

• Provide you the categories of personal information we have collected or disclosed about you in the last twelve months; the categories of sources of such information; the business or commercial purpose for collecting or selling your personal information; and the categories of third parties with whom we shared personal information.
• Provide access to and/or a copy of certain information we hold about you.
• Delete certain information we have about you.

You may have the right to receive information about the financial incentives that we offer to you (if any). You also have the right to not be discriminated against (as provided for in applicable law) for exercising certain of your rights. Certain information may be exempt from such requests under applicable law. For example, we need certain types of information so that we can provide the Services to you and for compliance with applicable law. If you ask us to delete certain information, you may no longer be able to access or use the Services.

If you would like to exercise any of these rights, please email us at privacy@gartner.com, contact us here, or send your written request to Data Protection Counsel, Americas, Gartner, 1201 Wilson Blvd., Arlington, VA. You will be required to verify your identity before we fulfill your request. You can also designate an authorized agent to make a request on your behalf. To do so, you must provide us with written authorization or a power of attorney, signed by you, for the agent to act on your behalf. You will still need to verify your identity directly with us.

Subject to certain limits under California Civil Code § 1798.83, California residents may request certain information regarding our disclosure of information to third parties for their direct marketing purposes. To make such a request, please contact us as specified at the beginning of this Privacy Policy.

California Online Privacy Protection Act Notice Concerning Do Not Track Signals

Do Not Track (“DNT”) is a privacy preference that users can set in certain web browsers. We do not recognize or respond to browser-related DNT signals, as the industry is currently working toward a common approach to responding to DNT. To learn more about Do Not Track, please click here.

Nevada law requires us to provide certain Nevada consumers the ability to opt out of the “sale” of “personally identifiable information” as such terms are defined under Nevada law.  We do not engage in such activity; however, if you are a Nevada resident who has purchased goods or services from us, you may submit a request to opt out of any potential future sales under Nevada law by completing the form here or emailing privacy@gartner.com. Once verified, we will maintain your request in the event our practices change.