In a digital landscape that is ever-evolving, the way marketers engage with customers can significantly impact their experiences and commercial success. To create meaningful interactions, marketers must tailor messages to align with customer preferences, focusing on nurturing transparency and optimizing channel selection. 

This involves adjusting the frequency, timing, personalization, and content of communications based on the data customers willingly share.

From the Gartner Marketing Symposium/Xpo in Denver, CO, we spoke with Suzanne Schwartz, Senior Director Analyst in the Gartner Marketing Practice, to explore how marketers can harness personalization and GenAI to foster engaging conversations with customers, enhance customer learning, boost engagement and drive results.