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About Our Platform


100M+

Active annual buyers

2M+

Verified customer reviews

1M+

Leads qualified by phone or chat

“We realized every customer that we closed a deal with checked us out on Capterra beforehand.”

Build a category-disrupting brand

Introduce yourself to in-market buyers and kick-start your growth strategy with a customized profile. Collect reviews to increase buyer confidence, build brand credibility, and qualify for research reports, like the Capterra Shortlist.


Capture buyer demand

Just 5% of businesses are in-market today. Launch a flexible lead generation program that fills your pipeline with active buyers and leads qualified by phone or chat.

Position your product for maximum brand exposure and drive targeted website traffic with Pay-Per-Click campaigns.

Shorten the sales cycle and quickly achieve your growth goals with leads qualified by phone or chat for budget, authority, need, and timing.

Understand your market

Unlock competitive advantages with original research and insights sourced from our network of in-market buyers.


Download the 2025 Software Buying Trends report to uncover the latest research on software buyer behavior.

Trusted by thousands of startups and industry leaders

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Use of client logos does not imply our endorsement of their products or services.

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“Beyond getting high-intent leads, there’s also value for our brand when working with Gartner Digital Markets.”

Ido Kirshenboim
User Acquisition Team Lead at monday.com