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Convert sales-ready leads into loyal customers. Learn how timely follow-ups, personalized engagement, and balancing persistence with value can dramatically boost your sales success.

Explore our interactive infographic and learn 5 insights on how buyers make their purchase list, so you can make the cut.

See how Gartner Digital Markets' industry-trusted software advisors help grow your pipeline. Learn how to engage qualified leads, optimize sales, and drive more conversions with expert guidance.

Does social proof still work? We analyzed the latest social proof statistics from real software buyers. See the data and what it means for your business.

Gain insights from 3,500 decision-makers on how software buyers pare down their options and make a purchase decision, so you can secure your spot on the list.

Learn the most critical 2025 buyer trends in as little as 5 minutes – research directly from 3,500 B2B decision makers.

A comprehensive guide for successful Pay-Per-Click campaigns on the Gartner Digital Markets platform, learn how to get started, launch and optimize PPC campaigns.

Join Ken Allard, Executive Vice President of Gartner Digital Markets, and discover how 3,500 software buyers narrow down their options to make a purchase.

How to position your accounting software using buyer insights to stand out in a crowded category in 2024 and beyond. Explore buyer insights to reach more software buyers.

Learn how Gartner Digital Markets helped Swipeclock generate more inbound leads and build greater brand awareness for its new product.