or call +1 703 584 1800
Reset
Software demand is steadily rising. Discover how vendors can capitalize on this opportunity through software lead-generation strategies and targeted campaigns.
Read Now
Learn how verified reviews and authentic feedback help software vendors build trust, stand out, and drive sales.
Learn how Digital Markets badges help vendors boost buyer trust, increase conversions, and stand out by leveraging verified reviews across digital channels.
Leverage advisor-led insights into inventory management software buyer budgets, feature priorities, and common regrets to align your product with real-world needs.
Survey of 3,300+ B2B buyers reveals what drives AI software purchases in 2026: proven capabilities, security, and implementation support over cutting-edge features.
Use advisor-led insights into CRM software buyer budgets, feature priorities, and common regrets to align your product with real-world needs.
Use advisor-led insights into supply chain management software buyer budgets, feature priorities, and common regrets to align your product with real-world needs.
Leverage advisor-led insights into legal management software buyer budgets, feature priorities, and common regrets to better align your product with the real-world needs.
Real buyer conversations fuel better leads. Learn how our software advisors help vendors shorten sales cycles and focus only on ready-to-buy prospects.
AI chatbots now guide 38% of software searches. Learn how verified user reviews boost visibility and trust in an AI-first buying journey.
Get advisor-driven insights into buyer budgets, feature priorities, and pain points to help your manufacturing software align with real business needs.
Leverage advisor-led insights into maintenance management software buyers’ budgets, feature priorities, and common regrets to better align your product with the real-world team needs.
Please provide the consent below
I have read, understood and accepted Gartner Separate Consent Letter , whereby I agree (1) to provide Gartner with my personal information, and understand that information will be transferred outside of mainland China and processed by Gartner group companies and other legitimate processing parties and (2) to be contacted by Gartner group companies via internet, mobile/telephone and email, for the purposes of sales, marketing and research.
We value your privacy. By submitting this form, you agree we may use your information in accordance with the terms of the Gartner Digital Markets Privacy Policy.
You're now signed up to receive the Gartner Digital Markets newsletter.