Thirty-eight percent of software buyers now start their search with generative AI chatbots like ChatGPT, an 11 point increase from last year.* These tools rank third among preferred sources of information, just behind industry experts and review platforms. Buyers increasingly combine AI with traditional search and trusted software comparison sites to explore options and validate decisions.
Why it matters: Because if your product isn’t visible across these channels, you may not be a part of the buyer’s journey at all. With B2B software buyers using up to seven channels, four digital and three non-digital, visibility and trust signals matter more than ever.
That’s where user reviews come. Every genuine review shared about your product now works double-duty: it persuades human readers and also establishes your presence on trusted third-party review platforms that AI systems commonly reference when curating product recommendations.
