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Looker

byGoogle
in
4.5
2025
Market Presence: Analytics and Business Intelligence Platforms, Marketing Dashboards

Overview

Product Information on Looker

Updated 13th October 2025

What is Looker?

Looker is a software that enables organizations to explore, analyze, and share real-time business analytics and data insights. It provides a browser-based interface for data exploration and reporting, allowing users to create interactive dashboards and visualizations without requiring deep technical knowledge. The software supports integration with multiple data sources and enables data modeling using a flexible language, thereby facilitating customized analysis aligned with business requirements. Looker assists businesses in transforming raw data into actionable insights, supporting data-driven decision-making across various departments such as finance, sales, and operations. The software offers features designed to simplify data governance, ensure consistent metrics, and foster collaboration among teams.

Looker Pricing

Looker software offers a pricing model based on custom quotes, which typically considers factors such as the size of the organization, the number of users, and required features. Looker software is generally offered as a subscription, with tiered pricing to accommodate different business needs and usage levels. No publicly available fixed pricing is provided.

Overall experience with Looker

SAAS
50M - 250M USD, Software
FAVORABLE

“Clean Visuals Aid Trend Spotting but Looker Complexity May Hinder New Users”

4.0
Aug 27, 2025
Based on my overall experience using Looker, I'd describe it as a powerful business intelligence platform that makes data feel a lot less intimidating. What stood out to me immediately was how customizable the dashboards are, you can build reports that make sense for your role instead of having to adapt to a rigid template. Once everything is set up, the visuals are clean, easy to digest, and incredibly helpful for spotting trends quickly.
Data Analyst
1B - 3B USD, Retail
CRITICAL

“Regular Updates Enhance Features Amid Cloud and Self-Hosted Version Differences”

3.0
Oct 8, 2025
Overall, this is a great product that receives regular updates from Google. There are instances where the product language and consistency gets muddied because of the differences between cloud and self-hosted, as well as versions.

Badges

Gartner Peer Insights recognizes vendors who meet or exceed both the market average Overall Experience and the market average User Interest and Adoption score through a Customers’ Choice distinction.
2025
For Market:
Analytics and Business Intelligence Platforms

About Company

Company Description

Updated 25th July 2024

Googlers is a company that creates products intended to create opportunities for an extensive audience, regardless of their location across the globe. The company values diverse perspectives, imaginations and non-conformity to predefined norms and impossibilities. The goal is to build products while incorporating uniqueness of each individual involved in this process, aiming to make their products accessible and useful to all.

Company Details

Updated 11th November 2024
Company type
Public
Year Founded
1998
Head office location
Mountain View, CA, United States
Annual Revenue
30B+ USD
Website
www.google.com

Key Insights

A Snapshot of What Matters - Based on Validated User Reviews

User Sentiment About Looker
Reviewer Insights for: Looker
Deciding Factors: Looker Vs. Market Average
Performance of Looker Across Market Features

Looker Likes & Dislikes

Like

What I like most about Looker is the accessibility. It doesn't just keep data locked in the hands of analysts, team members who aren't super technical can still navigate dashboards, run filters, and pull insights without constantly waiting on someone else, which in-turn makes collaboration smooth across all departments.

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Like

1. Ability for large scalability 2. Customizable data features within the product 3. Access levels are easy to implement for different users.

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Like

I really like the LookML modelling layer and the integration with other Google products like Google Drive and Google Sheets. Looker is great for developers and offers extensive back-end data features like data testing and data model versioning. The explore functionality is also a really powerful tool to build visualisations but also acts as a SQL code generator.

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Dislike

While Looker is undeniably powerful, there are a few things that frustrate me as a user. The first is the learning curve. LookML, their modeling language, isn't exactly beginner friendly. Unless you already have a background in SQL or data modeling, it can feel overwhelming. Lastly, pricing isn't very transparent. For smaller teams, Looker can feel expensive compared to other BI tools.

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Dislike

1. Lack of new features that the community asks for that aren't implemented 2. The search feature when trying to find users 3. Features less available for on-prem vs cloud

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Dislike

Looker can have a steep learning curve because of all the proprietary features like LookML and the explore modelling. The platform is also slow to update with new features and Google is not actively investing in the product road map. Given the large cost I would expect more support from Google and the account reps. Also the AI integration agent is very poor and hard to use.

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Peer Discussions

Looker Reviews and Ratings

Showing data for 889 ratings and reviews for Analytics and Business Intelligence Platforms market. View all 928 ratings and reviews across markets for a complete picture.

4.5

(889 Ratings)

Rating Distribution

5 Star
51%
4 Star
43%
3 Star
5%
2 Star
0%
1 Star
0%
Why ratings and reviews count differ?

Customer Experience

Evaluation & Contracting

4.5

Integration & Deployment

4.5

Service & Support

4.5

Product Capabilities

4.5

Last 12 Months
Filter Reviews
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  • SAAS
    50M-1B USD
    Software
    Review Source

    Clean Visuals Aid Trend Spotting but Looker Complexity May Hinder New Users

    4.0
    Aug 27, 2025
    Based on my overall experience using Looker, I'd describe it as a powerful business intelligence platform that makes data feel a lot less intimidating. What stood out to me immediately was how customizable the dashboards are, you can build reports that make sense for your role instead of having to adapt to a rigid template. Once everything is set up, the visuals are clean, easy to digest, and incredibly helpful for spotting trends quickly.
  • SENIOR DATA SCIENTIST
    50M-1B USD
    Retail
    Review Source

    Costly Platform With Advanced Capabilities but Limited AI and Feature Updates

    4.0
    Sep 2, 2025
    Looker is a very comprehensive BI tool that has rich features. The UI is easy to navigate and is great for analysts and power users. However, some smaller companies may struggle to use all the features and justify the large price tag.
  • LEAD DATA ENGINEER
    1B-10B USD
    Media
    Review Source

    A great solution to BI with a managed semantic layer but limited with visual customizations due to Grid-Based structure

    4.0
    Oct 14, 2025
    Apart from several limitations, we find Looker to be a great product in terms of governance and ease of use.
  • Marketing Associate
    50M-1B USD
    Insurance (except health)
    Review Source

    Looker Enables Comprehensive Performance Tracking Across Multiple Marketing Channels

    5.0
    Nov 19, 2025
    Overall, I would say I'm pretty pleased with the platform and its ability to create versatile and custom reports for all the marketing channels I oversee. Identifying trends has been a lot easier with the use of custom Looker reports my team has created.
  • IT ASSOCIATE
    50M-1B USD
    Banking
    Review Source

    Consolidación de datos facilita métricas y análisis precisos en distintos departamentos

    5.0
    Sep 5, 2025
    Nos ha permitido simplificar nuestras metricas, consolidando en ella toda la información de diferentes departamentos y dandonos reportes y análisis precisos.
...
Showing Result 1-5 of 938

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Gartner Peer Insights content consists of the opinions of individual end users based on their own experiences, and should not be construed as statements of fact, nor do they represent the views of Gartner or its affiliates. Gartner does not endorse any vendor, product or service depicted in this content nor makes any warranties, expressed or implied, with respect to this content, about its accuracy or completeness, including any warranties of merchantability or fitness for a particular purpose.

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