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Kosuke Hamasaki
Sanrio Company, Ltd. / Managing Executive Officer Digital Business Division General Manager Global Brand Management Division Character Management Department Office to the President
Speaker Bio
Responsible for the President’s Office, the Digital Business Division, and the Character Production Department. Leads the development of company-wide and character strategies, oversees global character branding initiatives, and drives the launch of new businesses including XR/Web3-related digital ventures and gaming. Actively engaged in building strategic alliances with global partners to expand Sanrio’s character business worldwide.
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Session
Wednesday, 03 December, 2025 11:30 AM - 12:00 PM JST
Executive Story: Character Brands × Digital Strategy: The Frontline of Japan’s “Oshikatsu” Business
Kosuke Hamasaki,
Sanrio Company, Ltd. / Managing Executive Officer Digital Business Division General Manager Global Brand Management Division Character Management Department Office to the President
Motoyuki Oi,
ClaN Entertainment / CEO
In this session, Sanrio Executive Officer Mr. Hamazaki and Motoyuki Oi, CEO of ClaN Entertainment, explore the leading edge of Japan’s “oshikatsu” business in the post-COVID era and its global expansion. From an executive and I&O perspective, they will present practical roadmaps for leveraging technologies such as Web3, XR, and generative AI to drive brand strategy, digital initiatives, and global operations. Using concrete case studies, the session will identify the KPIs to monitor, potential risks and mitigation measures, and an actionable plan to maximize the global value of Japanese IP.
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