Kosuke Hamasaki,
Sanrio Company, Ltd. / Managing Executive Officer Digital Business Division General Manager Global Brand Management Division Character Management Department Office to the President
Motoyuki Oi,
ClaN Entertainment / CEO
In this session, Sanrio Executive Officer Mr. Hamazaki and Motoyuki Oi, CEO of ClaN Entertainment, explore the leading edge of Japan’s “oshikatsu” business in the post-COVID era and its global expansion. From an executive and I&O perspective, they will present practical roadmaps for leveraging technologies such as Web3, XR, and generative AI to drive brand strategy, digital initiatives, and global operations. Using concrete case studies, the session will identify the KPIs to monitor, potential risks and mitigation measures, and an actionable plan to maximize the global value of Japanese IP.
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