All 2026 Conference Sessions

Gartner Marketing Symposium/Xpo dives deep into key topics for CMOs and marketing leaders around marketing strategy, customer experience strategy, marketing analytics, data management and more, helping you tackle your organization’s most critical challenges.

2026 Conference Theme

Build What’s Next: Marketing Leadership in the Age of AI

Technology and shifting customer engagement are redefining marketing’s future. CMOs must lead strategic, structural, and cultural transformation to drive growth and build trust. The future is being decided now—be the one who shapes what comes next.

Explore our conference sessions below, all developed with this theme in mind.

View track descriptions to ensure you select sessions that best fit your needs.

 

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Monday, June 08, 2026

09:30 AM - 10:15 AM MDT

Gartner Opening Keynote: Supercharging Marketing’s AI Advantage ─ Leading the Race to 2030
Kristina LaRocca-Cerrone, VP, Advisory, Gartner
Jay Wilson, VP Analyst, Gartner
AI isn't just a tool, it is redefining what's possible in Marketing. Gartner’s opening keynote will reveal the three stages of AI maturity and why so many organizations get stuck in the “messy middle." We will uncover pitfalls to avoid and strategies to unlock true AI Advantage, to outpace the competition and set the standard for 2030 and beyond, regardless of where you are on your AI journey. ... Show More Show Less

11:00 AM - 11:20 AM MDT

Magic Quadrant for Customer Data Platforms
Rachel Dooley, Sr Principal Analyst, Gartner
Gartner’s Magic Quadrant for Customer Data Platforms (CDPs) profiles leading providers and illustrates the evolution of in-demand marketing and enterprise data technologies. In this session, you'll learn: how leading vendors prioritize agentic AI, composable architectures, and enterprise scope; what capabilities to search while creating your 3-5 year technology roadmap; how market consolidation is forcing CDPs to prioritize either platformization vs. agentification. ... Show More Show Less

11:00 AM - 11:45 AM MDT

CMO Circle Ask the Expert: Leveraging the AI Assist to Improve Marketing Capacity
Michael McCune, VP Analyst, Gartner
Don't let your pursuit of doing more with less be filled with failure and disillusionment. This period of rapid change shifts circumstances and creates opportunity. Attend this session to ask questions about approaches for increasing marketing capacity. Topics include how to operationalize AI by building complex automation, enabling probabilistic advice and governing digital colleagues. ... Show More Show Less

11:00 AM - 11:30 AM MDT

Brand as a Growth Engine: Insights From Gartner’s 2026 Brand Strategy Survey
Julie Reeves, Sr Director Analyst, Gartner
New Gartner survey data reveals how leading organizations position brand as a foundation for growth, why CMOs must step up to lead brand strategy as AI accelerates change and how to break the brand metrics doom loop. Learn what works — and what doesn’t — for CMOs navigating today’s brand challenges. ... Show More Show Less

11:00 AM - 11:30 AM MDT

Signature Series: 2026 CMO Spend Survey ─ Key Insights to Shape Your Marketing Strategy
Ewan McIntyre, VP Analyst, Gartner
Gartner’s 2026 CMO Spend Survey reveals how AI is transforming marketing budgets, customer journeys and channel strategies. Join this session to discover the top findings, understand the challenges facing CMOs and learn Gartner’s recommendations for adapting your marketing strategy in a rapidly evolving landscape. ... Show More Show Less

11:00 AM - 11:30 AM MDT

How B2B Demand Gen Leaders Must Adapt Planning for AI and the Advent of Microcampaigns
Jenifer Silverstein, VP Analyst, Gartner
AI is transforming B2B demand generation with microtargeted, personalized campaigns delivered faster and more flexibly. In this session, we'll uncover the key actions that demand generation leaders must take to evolve their campaign structures, budgeting cycles, channel mix selection and content creation to embrace dynamic planning and optimization — ensuring continued performance and relevance. ... Show More Show Less

11:00 AM - 11:45 AM MDT

Ask the Expert: How to Create Effective Personas and Journey Maps That Drive Positive Customer Experiences
Halle Stern, Director Analyst, Gartner
Personas and journey maps are foundational CX customer understanding assets that are critical to marketing achieving their commercial results. This session will allow participants to ask questions around how to develop best practice personas and journey maps that can drive customer centricity across their organizations to deliver customer experiences that impact customer acquisition and growth. ... Show More Show Less

11:00 AM - 11:45 AM MDT

Ask the Expert: How to Use Marketing and Sales Data to Drive Commercial Results
Tunde Kamson, Sr Director Analyst, Gartner
Marketing and sales executives must leverage a unified dataset and collaborate across departments to provide consistent customer experience while driving commercial results. This is an interactive session where participants can ask questions to a data and marketing analytics expert about methodologies and best practices that marketing leaders can use to reduce marketing and sales data silos. ... Show More Show Less

11:00 AM - 11:45 AM MDT

CMO Circle Ask the Expert: Path to Agentic Commerce: Opportunities and Challenges
Jason Daigler, VP Analyst, Gartner
Agentic commerce is disrupting digital product discovery and buying journeys. Organizations are anxious about how to react to stay ahead. This session will answer your questions on how to increase product visibility and participate in AI checkout programs, how to optimize product data and adapt commerce technologies, and how to mitigate impact on existing channels and risks on trust and ethics. ... Show More Show Less

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“The conference has been insightful, engaging and relevant. Each session has been impactful and full of take-aways for our team. Everything is really well-organized, and I am enjoying my time here.”

Samantha Henderson
Director of Marketing, Caliber Collision

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