All 2026 Marketing Conference Sessions

Gartner Marketing Symposium/Xpo dives deep into key topics for CMOs and marketing leaders around marketing strategy, customer experience strategy, marketing analytics, data management and more, helping you tackle your organization’s most critical challenges.

2026 Marketing Conference Theme

Build What’s Next: Marketing Leadership in the Age of AI

Technology and shifting customer engagement are redefining marketing’s future. CMOs must lead strategic, structural, and cultural transformation to drive growth and build trust. The future is being decided now—be the one who shapes what comes next.

Explore our conference sessions below, all developed with this theme in mind.

View track descriptions to ensure you select sessions that best fit your needs.

Get a sneak peek at the Gartner Marketing Symposium/Xpo opening keynote.
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There are many sessions happening each day. Filter to see sessions that align with your role and interests. After registering for the conference, craft your agenda and book priority sessions — all through Conference Navigator.

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Monday, June 08, 2026

09:30 AM - 10:15 AM MDT

Gartner Opening Keynote: Accelerating Marketing’s AI Advantage ─ The Path to 2030
Kristina LaRocca-Cerrone, VP Analyst, Gartner
Jay Wilson, VP Analyst, Gartner
AI isn't just a tool, it is redefining what's possible in Marketing. Gartner’s opening keynote will reveal the three stages of AI maturity and why so many organizations get stuck in the “messy middle." We will uncover pitfalls to avoid and strategies to unlock true AI Advantage, to outpace the competition and set the standard for 2030 and beyond, regardless of where you are on your AI journey. ... Show More Show Less

10:15 AM - 04:45 PM MDT

HCLSoftware Engagement Zone: Play, Pose, and Win!
The HCLSoftware Engagement Zone brings a playful carnival spirit to the event floor with interactive experiences designed to draw attendees in and keep them engaged. Visitors can transform themselves at the AI-Powered Photo Booth, take on interactive trivia challenges, and have some fun at the claw machine. It is all about creating a memorable, high-energy stop that blends entertainment, participation, and brand engagement. ... Show More Show Less

10:30 AM - 10:50 AM MDT

Fluency: Advertising in the Agentic Era: How to Securely Scale Enterprise Media Operations
Heather Chevalley, VP, GROWTH, Fluency
Paid media execution has become a primary driver of enterprise risk. As channels multiply, disconnected workflows and manual execution create "inefficiency risk." This session explores how agentic automation allows AI agents to handle complex execution within a secure infrastructure that "wraps around" your existing business logic.
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11:00 AM - 11:45 AM MDT

Ask the Analyst: How Do I Improve Results of Tradeshows and Marketing Events?
Christy Ferguson, Distinguished VP Analyst, Gartner
Gartner research reveals event marketing as the top offline channel investment. However, many marketers lack confidence in their ability to convert leads from sponsored tradeshows and hosted events. In this session, gain guidance and best practices for developing effective strategies for events. Get your questions answered on tradeshows, hosted roadshows, roundtables and large-scale customer events. ... Show More Show Less

11:00 AM - 11:45 AM MDT

Ask the Analyst: How to Create Effective Personas and Journey Maps That Drive Positive Customer Experiences
Halle Stern, Director Analyst, Gartner
Personas and journey maps are foundational CX customer understanding assets that are critical to marketing achieving their commercial results. This session will allow participants to ask questions around how to develop best practice personas and journey maps that can drive customer centricity across their organizations to deliver customer experiences that impact customer acquisition and growth. ... Show More Show Less

11:00 AM - 11:30 AM MDT

Build Your Digital Marketing Survival Guide
Kassi Socha, Sr Director Analyst, Gartner
Search is being reshaped by LLMs, social platforms are flooded with AI-generated content, and advertising faces new hurdles due to tracking restrictions. Instead of optimizing current strategies for these disruptions, marketing leaders must rebuild channel strategy, aligned to customer journeys and business outcomes. Join this session to walk through digital marketing's new blueprint. ... Show More Show Less

11:00 AM - 11:45 AM MDT

CMO Circle Ask the Analyst: Strategies for Success as a New CMO
Chris Ross, VP Analyst, Gartner
Join this interactive session to connect with a Gartner analyst and gain actionable insights to thrive as a new CMO. Bring your questions and learn proven approaches to accelerate impact, build influence, and drive marketing success in your new leadership role. ... Show More Show Less

11:00 AM - 11:45 AM MDT

CMO Circle Roundtable: CMO 2030: How Will the CMO Role Evolve and How are You Preparing?
Alan Cohen, Executive Partner, Bus Services, Gartner
Join fellow CMOs for an engaging roundtable on your personal evolution as a marketing leader. Share and discover how peers are building new skills, embracing AI, and positioning themselves for success in a rapidly changing landscape. Leave inspired to future-proof your career journey. ... Show More Show Less

11:00 AM - 12:30 PM MDT

CMO Circle Workshop: Learn How to Articulate AI Value for Buyers From Initial Purchase Through Expansion
David Yockelson, Distinguished VP Analyst, Gartner
Maria Marino, VP Analyst, Gartner
With a confusing array of AI capabilities and applications continually speeding to market, product marketers must support GTM and growth by differentiating offerings and articulating their value for new buyers and existing customers. This workshop will provide tools and techniques for creating value stories, formulating economic value and value realization programs and developing business cases. ... Show More Show Less

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“The conference has been insightful, engaging and relevant. Each session has been impactful and full of take-aways for our team. Everything is really well-organized, and I am enjoying my time here.”

Samantha Henderson
Director of Marketing, Caliber Collision

Discover what it’s like to experience #GartnerMKTG

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