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Experience Gartner Marketing Symposium/Xpo™ conference

Attendees can explore the big ideas and trends shaping the future of marketing — with insights from Gartner experts and peers.

How Gartner Marketing Symposium/Xpo drives value

Insights you can trust

Attend the only marketing conference shaped by data-driven insights and over 200,000 annual conversations between Gartner experts and the marketing community.

Validate your strategy

Our global team of 50+ on-site experts helps you create and validate your game plan using actionable business and technology insights.

Problem-solve with peers

Collaborate with fellow industry leaders to solve shared challenges, vet strategies and make informed decisions.

Strengthen your network

Join a large and diverse group of CMOs and marketing executives at a marketing event that prioritizes meaningful interactions and powerful connections.

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      Why attend? Hear from your peers:

      • “Gartner Marketing Symposium/Xpo delivered outstanding insights, actionable strategies and world-class speakers. A must-attend conference for anyone serious about leading marketing transformation.”

        Glen Thomas
        VP, Global Financial Company

      • “Terrific, thought-provoking conference full of ideas and [insights] for all the latest topics. I am a first-time attendee, and I will be back!”

        Daisy Chan
        Vice President, Horizon Blue Cross Blue Shield

      • “Packed agenda with tons of inspiring thoughts that I’m eager to share with my colleagues and put into action.”

        Lindsey Jaroszewicz
        VP, Marketing, Macmillan      
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      Explore learning and networking opportunities

      Tailor your experience with experts, peers and solution providers.

      Learn from Gartner experts and thought leaders in marketing and more

      Widen your view and focus your plans with objective insights, guidance and content built around your key issues.

      Track Sessions and Signature Series

      Learn about top trends, predictions and survey results from Gartner experts, and get advice on what to do now and in years ahead.

      Receive the undivided attention of a Gartner expert during a private, 30-minute consultation to discuss your strategy, next steps and technology decisions.

      Let the experience of visionaries, innovators and renowned thought leaders inspire you — and reframe your thinking about business and leadership.

      Pose tough questions to a single Gartner expert in an intimate, topic-driven session.

      Connect with your peers

      Network with top marketing technology leaders across regions and industries to build new relationships, broaden your perspectives and uncover new ways to solve problems.

      Roundtables

      Exchange insights and best practices with your peers in this Gartner-facilitated, small-group discussion around a specific issue.

      Use these hands-on sessions to explore proven solutions to real-life challenges with peers — all under the guidance of Gartner experts.

      Accelerate your initiatives by sitting down with peers to hear their leadership stories, real-world challenges, success factors and lessons.

      Unwind, learn from peer experiences and grow your network during planned Meetups, receptions and special events.

      Consult experienced solution providers

      Test-drive solutions and tackle immediate and long-term issues with the help of leading technology providers.

      Marketing Xpo

      Use this interactive environment to gain insights from subject matter experts, explore new products and services and engage in peer-to-peer exchanges.

      Explore three ways to expand your perspective: strategic roadmap presentations, user case studies with practical actions, in-depth technical insights into product capabilities.

      Get a snapshot of the current solution landscape. Exhibitors reveal products and Gartner experts present findings based on Gartner Magic Quadrant™ insights and the Gartner Hype Cycle™ methodology.

      Gartner conferences: Curated expertise. Exclusive content.

      Interact face-to-face with experts and leaders in their fields, specialized to help executives achieve their business and organizational goals. View all sessions.

      Get to Know Gartner Experts

      Discover the unique qualities, extensive industry experience and thorough research that goes into being a Gartner expert.

      The Most Important Skills to Future-Proof Your Marketing Function

      Fewer than half of CMOs surpass C-suite expectations, despite hitting commercial...

      Explore Session

      Gartner Future Directions: The 5 Customers You'll Meet in 2035

      Peer into 2035 and meet five customer archetypes shaped by AI and evolving societal...

      Explore Session

      Magic Quadrant for Marketing Mix Modeling Solutions

      The marketing measurement industry continues to rapidly evolve with new capabilities...

      Explore Session

      Workshop: Build Culture to Drive Employee Engagement and Manage Change

      Marketing is in an age of evolution! But without an intentional team culture...

      Explore Session

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      Bring your team

      Attend Gartner Marketing Symposium/Xpo™ conference in Denver as a team to gain new perspectives, strengthen partnerships and find new ways to work. Together, align on your organization’s mission-critical priorities and focus on what drives results.

      Dive into 2025’s best moments

      Explore the sessions, take-aways and insights that defined an unforgettable Gartner Marketing Symposium/Xpo.

      Discover Top Strategies

      Join a Gartner Signature Series session to uncover proven strategies for elevating your customer journeys.

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      Hear From Past Attendees on Why They Attend

      Discover what marketing leaders are saying about their experiences attending Gartner Marketing Symposium/Xpo and why you should, too.

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      Gain New CMO Tools

      Explore a top-rated session to uncover impactful best practices for new and experienced CMOs.

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      Ready to join us in Denver?

      Experience the Gartner difference — talk with experts, meet your peers and turn insights into action.