Experience Gartner Marketing Symposium/Xpo™ conference

Attendees explored the big ideas and trends shaping the future of marketing — with insights from Gartner experts and peers.

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Insights you can trust

The only marketing conference shaped by data-driven insights and over 200,000 annual conversations between Gartner experts and the marketing community.

Validate your strategy

Our global team of 45+ on-site experts helps you create and validate your game plan using actionable business and technology insights.

Problem-solve with peers

Collaborate with fellow industry leaders to solve shared challenges, vet strategies and make informed decisions.

Strengthen your network

Join a large and diverse group of CMOs and marketing executives at a conference that prioritizes meaningful interactions and powerful connections.

Stay updated on Gartner Marketing Symposium/Xpo 2026

Get the latest details around the marketing conference 2026 agenda, speakers and more sent straight to your inbox.

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Why attend? Hear from your peers:

“Gartner Marketing SYM delivered outstanding insights, actionable strategies and world-class speakers. A must-attend conference for anyone serious about leading marketing transformation.”

Glen Thomas
VP, Global Financial Company
“Terrific thought-provoking conference full of ideas and research for all the latest topics. I am a first-time attendee, and I will be back!”

Daisy Chan
Vice President, Horizon Blue Cross Blue Shield
“Packed agenda with tons of inspiring thoughts that I’m eager to share with my colleagues and put into action.”

Lindsey Jaroszewicz
VP, Marketing, Macmillan

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Explore learning and networking opportunities

Tailor your experience with experts, peers and solution providers.

Learn from Gartner experts and thought leaders in marketing and more

Widen your view and focus your plans with objective insights, guidance and content built around your key issues.

Track Sessions and Signature Series

Learn about top trends, predictions and survey results from Gartner experts, and get advice on what to do now and in years ahead.

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Gartner Expert One-on-One Meetings

Receive the undivided attention of a Gartner expert during a private, 30-minute consultation to discuss your strategy, next steps and technology decisions.

Keynotes

Let the experience of visionaries, innovators and renowned thought leaders inspire you — and reframe your thinking about business and leadership.

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Ask the Expert Sessions

Pose tough questions to a single Gartner expert in an intimate, topic-driven session.

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Connect with your peers

Network with top marketing technology leaders across regions and industries to build new relationships, broaden your perspectives and uncover new ways to solve problems.

Roundtables

Exchange insights and best practices with your peers in this Gartner-facilitated, small-group discussion around a specific issue.

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Workshops

Use these hands-on sessions to explore proven solutions to real-life challenges with peers — all under the guidance of Gartner experts.

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Executive Stories

Accelerate your initiatives by sitting down with peers to hear their leadership stories, real-world challenges, success factors and lessons.

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Social Engagements

Unwind, learn from peer experiences and grow your network during planned Meetups, receptions and special events.

Consult experienced solution providers

Test-drive solutions and tackle immediate and long-term issues with the help of leading technology providers.

Marketing Xpo

Use this interactive environment to gain insights from subject matter experts, explore new products and services and engage in peer-to-peer exchanges.

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Solution Provider Sessions

Explore three ways to expand your perspective: strategic roadmap presentations, user case studies with practical actions, in-depth technical insights into product capabilities.

Theater Sessions

Get a snapshot of the current solution landscape. Exhibitors reveal products and Gartner experts present findings based on Gartner Magic Quadrant™ insights and the Gartner Hype Cycle™ methodology.

Gartner conferences: Sessions we covered

Attendees interacted face-to-face with experts and leaders in their fields, specialized to help executives achieve their business and organizational goals. View All Sessions

Get to Know Gartner Experts

Discover the unique qualities, extensive industry experience and thorough research that goes into being a Gartner expert.

Gartner Opening Keynote: From What's New to What's Next - Leading Marketing's Epic Journey to Growth

Marketing leaders face extraordinary expectations from the enterprise, customers,...

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The New CMO Rocket Ride - How to Succeed in Your New CMO Role

New CMOs need to make a strategic impact fast, not only as the leader of marketing,...

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Understanding Your CEO: Essential Insights From Gartner's 2025 CEO Survey

Building marketing's credibility with the C-suite requires CMOs to better understand...

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Signature Series: How to Develop an AI Strategy for Marketing

In today's highly competitive business landscape, GenAI has emerged as a game-changing...

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Bring your team

Attend Gartner Marketing Symposium/Xpo™ conference in Denver as a team to gain new perspectives, strengthen partnerships and find new ways to work. Together, align on your organization’s mission-critical priorities and focus on what drives results.

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