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The Most Important Skills to Future-Proof Your Marketing Function
Monday, June 08, 2026 / 11:00 AM - 11:30 AM MDT
About the Session
Fewer than half of CMOs surpass C-suite expectations, despite hitting commercial targets. However, market-shaper CMOs are 88% more likely to exceed CEO and CFO expectations. This session explores the skills and competencies that set market-shaper CMOs and their teams apart, along with how to build and promote these traits internally.