All 2026 Marketing Conference Sessions

Gartner Marketing Symposium/Xpo dives deep into key topics for CMOs and marketing leaders around marketing strategy, customer experience strategy, marketing analytics, data management and more, helping you tackle your organization’s most critical challenges.

2026 Marketing Conference Theme

Build What’s Next: Marketing Leadership in the Age of AI

Technology and shifting customer engagement are redefining marketing’s future. CMOs must lead strategic, structural, and cultural transformation to drive growth and build trust. The future is being decided now—be the one who shapes what comes next.

Explore our conference sessions below, all developed with this theme in mind.

View track descriptions to ensure you select sessions that best fit your needs.

Get a sneak peek at the Gartner Marketing Symposium/Xpo opening keynote.
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There are many sessions happening each day. Filter to see sessions that align with your role and interests. After registering for the conference, craft your agenda and book priority sessions — all through Conference Navigator.

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Monday, June 08, 2026

11:00 AM - 11:30 AM MDT

How B2B Demand Gen Leaders Must Adapt Planning for AI and the Advent of Microcampaigns
Jenifer Silverstein, VP Analyst, Gartner
AI is transforming B2B demand generation with microtargeted, personalized campaigns delivered faster and more flexibly. In this session, we'll uncover the key actions that demand generation leaders must take to evolve their campaign structures, budgeting cycles, channel mix selection and content creation to embrace dynamic planning and optimization — ensuring continued performance and relevance. ... Show More Show Less

11:00 AM - 11:20 AM MDT

Magic Quadrant for Customer Data Platforms
Rachel Dooley, Sr Principal Analyst, Gartner
Gartner’s Magic Quadrant for Customer Data Platforms (CDPs) profiles leading providers and illustrates the evolution of in-demand marketing and enterprise data technologies. In this session, you'll learn: how leading vendors prioritize agentic AI, composable architectures, and enterprise scope; what capabilities to search while creating your 3-5 year technology roadmap; how market consolidation is forcing CDPs to prioritize either platformization vs. agentification. ... Show More Show Less

11:45 AM - 12:15 PM MDT

Google: Own Your Signature Customer Agentic Experiences
Elevate customer acquisition by collapsing the gap between intent and action through conversational commerce. Move beyond static pages to dynamic, AI-driven messaging native to the device. By deploying digital concierges with complex reasoning, businesses unify touchpoints into a seamless journey. Learn to leverage generative intelligence for signature experiences that redefine the modern shopping journey. ... Show More Show Less

12:30 PM - 12:50 PM MDT

6sense: How Leading Revenue Teams Evolve Their Go-To-Market Strategy

Many B2B marketers face inconsistent pipeline and stalled revenue not from poor execution, but from go‑to‑market strategies that haven’t kept pace with modern buying behavior. This session reveals a GTM maturity model that creates cross‑functional alignment, enabling earlier buyer engagement, and improved pipeline quality and conversion. Attendees gain practical steps to assess GTM maturity and drive more predictable growth. ... Show More Show Less

02:30 PM - 03:00 PM MDT

Demandbase: Signal Chaos to Signal Strategy: How Leading GTM Teams Turn Signals into Pipeline
Genelle Kunst, Svp, Growth Marketing, Demandbase
Caitlin Taylor, Director of Customer & GTM Data Strategy, Salesforce
Marketing teams today operate in a landscape flooded with data signals — intent data, enrichment, firmographics, technographics, and AI-generated insights. Yet many organizations struggle to translate these signals into consistent go-to-market outcomes.
This session explores how leading organizations are shifting from fragmented vendor usage to a governed signal strategy that centralizes data vendors, standardizes signal classification, and enables consistent activation across marketing and sales workflows.
Join Salesforce and Demandbase for a practical discussion on how to move from signal overload to signal orchestration. Learn how a centralized signal framework can improve vendor ROI visibility, enable observability into signal performance, and ensure signals are delivered with the context required to drive prioritization, engagement, and pipeline acceleration.
 ... Show More Show Less

03:15 PM - 04:00 PM MDT

CMO Circle Ask the Analyst: How Marketing and Sales Alignment Drives Growth and Revenue
Jeff Cohen, Sr Director Analyst, Gartner
Gartner research discovered that organizations where marketing and sales collaborate show stronger impact on commercial efforts than organizations that do not. Bring your questions to this session and learn how you can solve this age-old B2B challenge of needing to work more closely with sales. This is a no-judgement opportunity to learn how collaboration can help your organization. ... Show More Show Less

03:30 PM - 03:50 PM MDT

Magic Quadrant for B2B Marketing Automation Platforms
Upasna Chandna, Director Analyst, Gartner
This session will help CMOs understand how the B2B marketing automation platform space (including vendors like Salesforce, Oracle, Adobe, Hubspot, Microsoft and Creatio) is evolving.
Highlighted trends include: advancement of integrated suites, new AI agent features and consumption-based pricing. ... Show More Show Less

03:30 PM - 05:00 PM MDT

Workshop: From Fluff to Field-Ready: Creating Value Propositions Sales Will Actually Use
Robert Blaisdell, VP Analyst, Gartner
Value propositions are notorious for being useless in real sales conversations. It’s time to fix that. Join this session to transform your messaging from organizational mission to competitive differentiation. We will audit your current approach, brainstorm realistic customer perceptions and utilize a framework to engineer a sales-ready narrative. Stop writing for the boardroom and start writing for the deal. ... Show More Show Less
Tuesday, June 09, 2026

10:00 AM - 10:20 AM MDT

Influ2: Orchestrate Your ABM Around the Main Characters, Not the Extras
Dmitri Lisitski, Ceo, Influ2
Traditional ABM dictates that GTM teams wait for account scores to spike before triggering an action, but by then a decision has already been made. Come learn how orchestrating around individuals – not accounts – changes everything.

In this session you’ll hear:

Why GTM orchestration falls short in practice
How to use contact-level intent to orchestrate around each buyer’s context
How to prove which touchpoints actually moved a deal forward ... Show More Show Less

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“The conference has been insightful, engaging and relevant. Each session has been impactful and full of take-aways for our team. Everything is really well-organized, and I am enjoying my time here.”

Samantha Henderson
Director of Marketing, Caliber Collision

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