All 2026 Conference Sessions

Gartner Marketing Symposium/Xpo dives deep into key topics for CMOs and marketing leaders around marketing strategy, customer experience strategy, marketing analytics, data management and more, helping you tackle your organization’s most critical challenges.

2026 Conference Theme

Build What’s Next: Marketing Leadership in the Age of AI

Technology and shifting customer engagement are redefining marketing’s future. CMOs must lead strategic, structural, and cultural transformation to drive growth and build trust. The future is being decided now—be the one who shapes what comes next.

Explore our conference sessions below, all developed with this theme in mind.

View track descriptions to ensure you select sessions that best fit your needs.

 

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Monday, June 08, 2026

11:00 AM - 11:20 AM MDT

Magic Quadrant for Customer Data Platforms
Rachel Dooley, Sr Principal Analyst, Gartner
Gartner’s Magic Quadrant for Customer Data Platforms (CDPs) profiles leading providers and illustrates the evolution of in-demand marketing and enterprise data technologies. In this session, you'll learn: how leading vendors prioritize agentic AI, composable architectures, and enterprise scope; what capabilities to search while creating your 3-5 year technology roadmap; how market consolidation is forcing CDPs to prioritize either platformization vs. agentification. ... Show More Show Less

11:00 AM - 11:30 AM MDT

How B2B Demand Gen Leaders Must Adapt Planning for AI and the Advent of Microcampaigns
Jenifer Silverstein, VP Analyst, Gartner
AI is transforming B2B demand generation with microtargeted, personalized campaigns delivered faster and more flexibly. In this session, we'll uncover the key actions that demand generation leaders must take to evolve their campaign structures, budgeting cycles, channel mix selection and content creation to embrace dynamic planning and optimization — ensuring continued performance and relevance. ... Show More Show Less

01:45 PM - 03:15 PM MDT

Workshop: From Fluff to Field-Ready: Creating Value Propositions Sales Will Actually Use
Robert Blaisdell, VP Analyst, Gartner
Value propositions are notorious for being useless in real sales conversations. It’s time to fix that. Join this session to transform your messaging from organizational mission to competitive differentiation. We will audit your current approach, brainstorm realistic customer perceptions and utilize a framework to engineer a sales-ready narrative. Stop writing for the boardroom and start writing for the deal. ... Show More Show Less

03:15 PM - 04:00 PM MDT

Ask the Expert: How AI Is Transforming Account-Based Marketing
Jenifer Silverstein, VP Analyst, Gartner
B2B marketers implementing ABM have often led the way in leveraging AI. As AI continues to gain adoption, it opens new possibilities for ABM transformation. In this session, you’ll have the opportunity to ask your top questions about applying AI within your ABM initiatives, potential future uses, and the opportunities and challenges that come with integrating AI into ABM. ... Show More Show Less

04:15 PM - 04:45 PM MDT

Discover How B2B Buyers Are Making Decisions Now
Philip Black, Sr Director Analyst, Gartner
Uncover the latest findings from our 2025 B2B buyer survey and learn how today's buyers are changing their decision-making process. Gain practical strategies to better support buyers across their journey and energize your approach in a rapidly evolving marketplace. ... Show More Show Less
Tuesday, June 09, 2026

12:00 PM - 12:30 PM MDT

Marketing Leaders: Don’t Hand Off Your ABM Program to AI
Chris Chandler, Sr Principal Analyst, Gartner
AI automating and scaling tactics in an ABM program does not mean ABM will become a set-it-and-forget-it approach in the near future. Marketing and sales alignment, regardless of AI advancement, is critical to ABM program success. This session will equip demand generation leaders responsible for building a future-looking ABM program to prioritize functional alignment in addition to their AI execution. ... Show More Show Less

02:00 PM - 02:45 PM MDT

CMO Circle Ask the Expert: How Marketing and Sales Alignment Drives Growth and Revenue
Jeff Cohen, Director Analyst, Gartner
Gartner research discovered that organizations where marketing and sales collaborate show stronger impact on commercial efforts than organizations that do not. Bring your questions to this session and learn how you can solve this age-old B2B challenge of needing to work more closely with sales. This is a no-judgement opportunity to learn how collaboration can help your organization. ... Show More Show Less

03:30 PM - 04:00 PM MDT

Drive Smarter B2B Marketing With Game-Changing Artificial Intelligence Use Cases
Upasna Chandna, Director Analyst, Gartner
AI is reshaping B2B marketing by enabling smarter, faster and more effective strategies. In this session, we’ll explore how AI can transform your marketing through three powerful use cases: data enrichment and standardization, generative content creation and buying group intelligence. Join us to make AI your co-pilot in driving smarter B2B marketing. ... Show More Show Less
Wednesday, June 10, 2026

12:00 PM - 12:30 PM MDT

Algorithms, Agents and Authenticity: Marketing's Role in B2B Sales in 2030
Robert Blaisdell, VP Analyst, Gartner
AI is not optional in the future for sales and marketing, but there are other forces that are shaping the future of B2B sales. Discover how AI, seller role evolution and industrialized misinformation will shape B2B sales and marketing by 2030. This session will help CMOs to inform marketing strategy, better partner with sales and enhance trust in a rapidly evolving environment. ... Show More Show Less

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“The conference has been insightful, engaging and relevant. Each session has been impactful and full of take-aways for our team. Everything is really well-organized, and I am enjoying my time here.”

Samantha Henderson
Director of Marketing, Caliber Collision

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