All 2026 Marketing Conference Sessions

Gartner Marketing Symposium/Xpo dives deep into key topics for CMOs and marketing leaders around marketing strategy, customer experience strategy, marketing analytics, data management and more, helping you tackle your organization’s most critical challenges.

2026 Marketing Conference Theme

Build What’s Next: Marketing Leadership in the Age of AI

Technology and shifting customer engagement are redefining marketing’s future. CMOs must lead strategic, structural, and cultural transformation to drive growth and build trust. The future is being decided now—be the one who shapes what comes next.

Explore our conference sessions below, all developed with this theme in mind.

View track descriptions to ensure you select sessions that best fit your needs.

Get a sneak peek at the Gartner Marketing Symposium/Xpo opening keynote.
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Monday, June 08, 2026

10:30 AM - 10:50 AM MDT

Fluency: Advertising in the Agentic Era: How to Securely Scale Enterprise Media Operations
Heather Chevalley, VP, GROWTH, Fluency
Paid media execution has become a primary driver of enterprise risk. As channels multiply, disconnected workflows and manual execution create "inefficiency risk." This session explores how agentic automation allows AI agents to handle complex execution within a secure infrastructure that "wraps around" your existing business logic.
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11:00 AM - 11:20 AM MDT

Magic Quadrant for Customer Data Platforms
Rachel Dooley, Sr Principal Analyst, Gartner
Gartner’s Magic Quadrant for Customer Data Platforms (CDPs) profiles leading providers and illustrates the evolution of in-demand marketing and enterprise data technologies. In this session, you'll learn: how leading vendors prioritize agentic AI, composable architectures, and enterprise scope; what capabilities to search while creating your 3-5 year technology roadmap; how market consolidation is forcing CDPs to prioritize either platformization vs. agentification. ... Show More Show Less

11:00 AM - 11:30 AM MDT

Unify to Win: The Rise of the Strategic GTM Orchestrator
Rahim Kaba, VP Analyst, Gartner
Static, siloed GTM strategies no longer work in today’s dynamic market. Product marketers must step into the role of strategic GTM orchestrators — adapting GTM strategies with real-time market signals and cross-functional alignment. This session explores how product marketers can harness the power of data and AI to gain influence and enable rapid go/no-go decision making and unified execution. ... Show More Show Less

11:45 AM - 12:15 PM MDT

Optimizely: Inside Docusign's Playbook for AI-Powered Content at Scale
Tara Corey, Svp Marketing, OPTIMIZELY
Anne Merkert, Sr. Director, Category Marketing At Docu, Docusign
Docusign didn't just add AI to their content workflow, they rebuilt it. Hear their top lessons from a phased approach to AI-powered content, the internal wins in operational efficiency, and why a single source of truth was the key to maintaining quality and governance at scale. Leave with a practical playbook for operationalizing AI in your content strategy the right way. ... Show More Show Less

11:45 AM - 12:15 PM MDT

Salesforce: Adaptive Marketing: The Shift from Static Journeys to Agentic Customer Experiences
Martin Kihn, SVP, Product Strategy, Agentforce Marketing, Salesforce
The modern marketing journey has become too complex for manual, static workflows, requiring marketers to shift from chief orchestrators to strategic architects of adaptive experiences. By transitioning to agentic customer experiences, leaders can move beyond basic automation to autonomous systems that reason and act in real-time across the entire lifecycle. ... Show More Show Less

11:45 AM - 12:15 PM MDT

iCrossing: The Legible Brand — Winning When AI Decides for Your Customer
Richard Gatewood, Global Head Of Digital Solutions, iCrossing
Scot Havrilla, VP, CLIENT SOLUTIONS PARTNER, iCrossing
AI is reshaping discovery before a customer ever clicks. Many brands are still optimized for search visibility, not for how AI systems find, understand, trust, and recommend them. In this session, iCrossing introduces The Legible Brand and shares a practical framework leaders can use now: a 5-point diagnostic to assess brand legibility and a 90-day sprint to improve visibility, proof, and recommendation readiness. ... Show More Show Less

01:45 PM - 02:15 PM MDT

Agentic AI for B2B Marketing: Readiness, Roadmaps and Real Business Impact
Amy Jenkins, Sr Director Analyst, Gartner
Agentic AI is redefining what’s possible in B2B marketing, yet most teams struggle to move beyond pilots. This session equips CMOs with a pragmatic approach to readiness assessment, roadmap development, and outcome-based measurement to ensure agentic AI investments deliver tangible business results. ... Show More Show Less

01:45 PM - 02:30 PM MDT

Ask the Analyst: AI Sourcing Strategies
Andrew Frank, Distinguished VP Analyst, Gartner
When it comes to sourcing AI capabilities, marketers face a confusing array of choices: stick with the hyper-scalers? Choose an established marketing cloud? A new AI-first solution? An agency platform? This session will offer practical guidance, tailored to participants' questions. ... Show More Show Less

01:45 PM - 02:30 PM MDT

Ask the Analyst: How Do I Optimize Costs in the Era of Composable Martech?
Benjamin Bloom, VP Analyst, Gartner
By 2028, over 75% of all marketing technology spend will be based purely on consumption metrics, up from 39% in 2025. Unfortunately, current martech governance, financial operations and vendor management are ill-equipped to deal with this new paradigm. Join this Ask the Analyst session to bring your questions and challenges and get analyst advice. ... Show More Show Less

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“The conference has been insightful, engaging and relevant. Each session has been impactful and full of take-aways for our team. Everything is really well-organized, and I am enjoying my time here.”

Samantha Henderson
Director of Marketing, Caliber Collision

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