All 2026 Conference Sessions

Gartner Marketing Symposium/Xpo dives deep into key topics for CMOs and marketing leaders around marketing strategy, customer experience strategy, marketing analytics, data management and more, helping you tackle your organization’s most critical challenges.

2026 Conference Theme

Build What’s Next: Marketing Leadership in the Age of AI

Technology and shifting customer engagement are redefining marketing’s future. CMOs must lead strategic, structural, and cultural transformation to drive growth and build trust. The future is being decided now—be the one who shapes what comes next.

Explore our conference sessions below, all developed with this theme in mind.

View track descriptions to ensure you select sessions that best fit your needs.

 

Discover the strategic process behind crafting the conference agenda.
Find conference sessions

There are many sessions happening each day. Filter to see sessions that align with your role and interests. After registering for the conference, craft your agenda and book priority sessions — all through Conference Navigator.

Show Filters

Filter Sessions Cancel
Clear All See 20 Sessions No Results
Showing 20 Sessions
Clear All
Monday, June 08, 2026

11:00 AM - 11:20 AM MDT

Magic Quadrant for Customer Data Platforms
Rachel Dooley, Sr Principal Analyst, Gartner
Gartner’s Magic Quadrant for Customer Data Platforms (CDPs) profiles leading providers and illustrates the evolution of in-demand marketing and enterprise data technologies. In this session, you'll learn: how leading vendors prioritize agentic AI, composable architectures, and enterprise scope; what capabilities to search while creating your 3-5 year technology roadmap; how market consolidation is forcing CDPs to prioritize either platformization vs. agentification. ... Show More Show Less

01:45 PM - 02:15 PM MDT

Find, Capture and Sustain AI Value
Nicole Greene, VP Analyst, Gartner
Stop chasing the newest AI tools and technology and start building scalable maturity. Very few AI initiatives achieve value that transcends traditional organization and industry limitations. Discover where you really are on your AI implementation journey, and the proven path forward. This session cuts through the hype with a practical maturity framework that anchors your strategy, prioritizes investments and moves you from isolated experiments to enterprisewide value creation. ... Show More Show Less

01:45 PM - 02:15 PM MDT

Gartner Future Directions: The 5 Customers You'll Meet in 2035
Lizzy Foo Kune, Distinguished VP Analyst, Gartner
Peer into 2035 and meet five customer archetypes shaped by AI and evolving societal values. Discover the motivations of the pro-AI activist, tech-cautious humanist, resilient survivalist, convenience-driven acceptor and off-grid analog. Use this critical foresight to unpack their unique behaviors and learn actionable strategies to prepare your organization for the future of customer relationships. ... Show More Show Less

01:45 PM - 02:15 PM MDT

Insight to Strategy: Use AI to Make Confident, High-Stakes GTM Decisions
Rahim Kaba, VP Analyst, Gartner
AI promises fast insights when stakes are high, but caution is key. Move beyond surface-level analysis by using intelligence platforms to tap into the depth of authoritative data sources, from competitive intelligence and market trends to win and churn analysis. We’ll explore how to combine AI with human oversight to ensure your GTM decisions are backed by trusted sources and rigorous analysis. ... Show More Show Less

01:45 PM - 02:30 PM MDT

Ask the Expert: AI Sourcing Strategies
Andrew Frank, Distinguished VP Analyst, Gartner
When it comes to sourcing AI capabilities, marketers face a confusing array of choices: stick with the hyper-scalers? Choose an established marketing cloud? A new AI-first solution? An agency platform? This session will offer practical guidance, tailored to participants' questions. ... Show More Show Less

03:30 PM - 04:00 PM MDT

10 Key Questions B2B CMOs Must Answer to Survive the Great AI Reset
David Yockelson, Distinguished VP Analyst, Gartner
AI implementation is an imperative for B2B CMOs, which, in effect, levels the playing field while presenting opportunities to transform the role and the function. To help CMOs succeed, this session will identify and address 10 AI-related questions across people, process and technology, within and adjoining marketing. ... Show More Show Less

04:15 PM - 04:45 PM MDT

Architecting the Future: A Maturity Model for the Autonomous Marketing Function
Garrett Astler, Director Analyst, Gartner
Incremental improvements to legacy marketing operating models are no longer sufficient. To build what's next, CMOs must architect their function for autonomy. This session moves beyond automating tasks to introduce a strategic roadmap for organizational transformation. Learn the principles of building a "human-AI collaborative fabric" where the role of marketers is elevated from executer to strategic director. ... Show More Show Less
Tuesday, June 09, 2026

10:30 AM - 11:00 AM MDT

Unify to Win: The Rise of the Strategic GTM Orchestrator
Rahim Kaba, VP Analyst, Gartner
Static, siloed GTM strategies no longer work in today’s dynamic market. Product marketers must step into the role of strategic GTM orchestrators — adapting GTM strategies with real-time market signals and cross-functional alignment. This session explores how product marketers can harness the power of data and AI to gain influence and enable rapid go/no-go decision making and unified execution. ... Show More Show Less

10:30 AM - 11:00 AM MDT

Capture Customer Attention in an AI-Mediated World
Alex De Fursac Gash, VP Analyst, Gartner
Generative AI is driving a fundamental shift in how customers discover brands and make purchase decisions. Learn how to update digital content and experiences that ensure digital and human touchpoints work together to drive brand preference and commercial growth in an AI-mediated world. ... Show More Show Less

... Show More Show Less
Items per page: 1 – 9 of 20 Items
1 of 2 Pages

Sorry, no sessions match your criteria. Please refine your filters to display sessions.

“The conference has been insightful, engaging and relevant. Each session has been impactful and full of take-aways for our team. Everything is really well-organized, and I am enjoying my time here.”

Samantha Henderson
Director of Marketing, Caliber Collision

Discover what it’s like to experience #GartnerMKTG

Learn more about Gartner Marketing Symposium/Xpo 2026

Get our latest conference schedules, updates and insights sent straight to your inbox.

By clicking the "Continue" button, you are agreeing to the Gartner Terms of Use and Privacy Policy.

Contact Information

All fields are required.

      By clicking the "Submit" button, you are agreeing to the Gartner Terms of Use and Privacy Policy.

      Back