All 2026 Marketing Conference Sessions

Gartner Marketing Symposium/Xpo dives deep into key topics for CMOs and marketing leaders around marketing strategy, customer experience strategy, marketing analytics, data management and more, helping you tackle your organization’s most critical challenges.

2026 Marketing Conference Theme

Build What’s Next: Marketing Leadership in the Age of AI

Technology and shifting customer engagement are redefining marketing’s future. CMOs must lead strategic, structural, and cultural transformation to drive growth and build trust. The future is being decided now—be the one who shapes what comes next.

Explore our conference sessions below, all developed with this theme in mind.

View track descriptions to ensure you select sessions that best fit your needs.

Get a sneak peek at the Gartner Marketing Symposium/Xpo opening keynote.
Find marketing conference sessions

There are many sessions happening each day. Filter to see sessions that align with your role and interests. After registering for the conference, craft your agenda and book priority sessions — all through Conference Navigator.

Show Filters

Filter Sessions Cancel
Clear All See 28 Sessions No Results
Showing 28 Sessions
Clear All
Monday, June 08, 2026

11:00 AM - 11:45 AM MDT

Ask the Analyst: How to Create Effective Personas and Journey Maps That Drive Positive Customer Experiences
Halle Stern, Director Analyst, Gartner
Personas and journey maps are foundational CX customer understanding assets that are critical to marketing achieving their commercial results. This session will allow participants to ask questions around how to develop best practice personas and journey maps that can drive customer centricity across their organizations to deliver customer experiences that impact customer acquisition and growth. ... Show More Show Less

11:00 AM - 12:30 PM MDT

CMO Circle Workshop: Learn How to Articulate AI Value for Buyers From Initial Purchase Through Expansion
David Yockelson, Distinguished VP Analyst, Gartner
Maria Marino, VP Analyst, Gartner
With a confusing array of AI capabilities and applications continually speeding to market, product marketers must support GTM and growth by differentiating offerings and articulating their value for new buyers and existing customers. This workshop will provide tools and techniques for creating value stories, formulating economic value and value realization programs and developing business cases. ... Show More Show Less

11:00 AM - 11:30 AM MDT

CX as a Growth Driver: 6 CX Actions That Support Growth
Chad Storlie, Sr Director Analyst, Gartner
Customer experience is essential for driving organizational growth and marketing effectiveness. By prioritizing CX, CMOs can align strategy, enhance customer engagement and achieve measurable business outcomes. Focusing on CX empowers marketing leaders to deliver sustained value across the organization. Join this session to know more. ... Show More Show Less

11:00 AM - 11:20 AM MDT

Magic Quadrant for Customer Data Platforms
Rachel Dooley, Sr Principal Analyst, Gartner
Gartner’s Magic Quadrant for Customer Data Platforms (CDPs) profiles leading providers and illustrates the evolution of in-demand marketing and enterprise data technologies. In this session, you'll learn: how leading vendors prioritize agentic AI, composable architectures, and enterprise scope; what capabilities to search while creating your 3-5 year technology roadmap; how market consolidation is forcing CDPs to prioritize either platformization vs. agentification. ... Show More Show Less

11:45 AM - 12:15 PM MDT

Google: Own Your Signature Customer Agentic Experiences
Elevate customer acquisition by collapsing the gap between intent and action through conversational commerce. Move beyond static pages to dynamic, AI-driven messaging native to the device. By deploying digital concierges with complex reasoning, businesses unify touchpoints into a seamless journey. Learn to leverage generative intelligence for signature experiences that redefine the modern shopping journey. ... Show More Show Less

11:45 AM - 12:15 PM MDT

Salesforce: Adaptive Marketing: The Shift from Static Journeys to Agentic Customer Experiences
Martin Kihn, SVP, Product Strategy, Agentforce Marketing, Salesforce
The modern marketing journey has become too complex for manual, static workflows, requiring marketers to shift from chief orchestrators to strategic architects of adaptive experiences. By transitioning to agentic customer experiences, leaders can move beyond basic automation to autonomous systems that reason and act in real-time across the entire lifecycle. ... Show More Show Less

01:45 PM - 02:15 PM MDT

Gartner Future Directions: The 5 Customers You'll Meet in 2035
Lizzy Foo Kune, Distinguished VP Analyst, Gartner
Peer into 2035 and meet five customer archetypes shaped by AI and evolving societal values. Discover the motivations of the pro-AI activist, tech-cautious humanist, resilient survivalist, convenience-driven acceptor and off-grid analog. Use this critical foresight to unpack their unique behaviors and learn actionable strategies to prepare your organization for the future of customer relationships. ... Show More Show Less

02:30 PM - 03:00 PM MDT

Adobe: Everything & Nothing Has Changed—Marketing to Humans & Agents in the Era of AI
Marissa Dacay, Global Vice President of Enterprise Marketing, ADOBE INC - CA
AI agents are reshaping how customers discover, filter and decide — and most brands aren't ready. The marketers who thrive won't optimize for machines at the expense of human connection. Drawing on perspectives from Adobe and leading global brands, this session explores three imperatives — Connection, Visibility and Readiness — to stay relevant in a world where your audience includes both humans and the AI helping them decide. ... Show More Show Less

03:30 PM - 04:00 PM MDT

How to Use AI to Improve Customer Experience, and Where AI Hurts More Than It Helps
Christopher Sladdin, Sr Director Analyst, Gartner
AI promises to transform CX, but misuse can erode trust and growth. Vendors push “AI everywhere,” yet many use cases have the potential to shortcut human understanding and damage loyalty. In this session, we reveal where AI can truly add value in customer journeys and where it undermines connection, so that CMOs can cut through hype, prioritize smart investments and deliver measurable impact. ... Show More Show Less

... Show More Show Less
Items per page: 1 – 9 of 28 Items
1 of 3 Pages

Sorry, no sessions match your criteria. Please refine your filters to display sessions.

“The conference has been insightful, engaging and relevant. Each session has been impactful and full of take-aways for our team. Everything is really well-organized, and I am enjoying my time here.”

Samantha Henderson
Director of Marketing, Caliber Collision

Discover what it’s like to experience #GartnerMKTG

Learn more about Gartner Marketing Symposium/Xpo 2026

Get our latest conference schedules, updates and insights sent straight to your inbox.

By clicking the "Continue" button, you are agreeing to the Gartner Terms of Use and Privacy Policy.

Contact Information

All fields are required.

      By clicking the "Submit" button, you are agreeing to the Gartner Terms of Use and Privacy Policy.

      Back