All 2026 Marketing Conference Sessions

Gartner Marketing Symposium/Xpo dives deep into key topics for CMOs and marketing leaders around marketing strategy, customer experience strategy, marketing analytics, data management and more, helping you tackle your organization’s most critical challenges.

2026 Marketing Conference Theme

Build What’s Next: Marketing Leadership in the Age of AI

Technology and shifting customer engagement are redefining marketing’s future. CMOs must lead strategic, structural, and cultural transformation to drive growth and build trust. The future is being decided now—be the one who shapes what comes next.

Explore our conference sessions below, all developed with this theme in mind.

View track descriptions to ensure you select sessions that best fit your needs.

Get a sneak peek at the Gartner Marketing Symposium/Xpo opening keynote.
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There are many sessions happening each day. Filter to see sessions that align with your role and interests. After registering for the conference, craft your agenda and book priority sessions — all through Conference Navigator.

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Monday, June 08, 2026

09:30 AM - 10:15 AM MDT

Gartner Opening Keynote: Accelerating Marketing’s AI Advantage ─ The Path to 2030
Kristina LaRocca-Cerrone, VP Analyst, Gartner
Jay Wilson, VP Analyst, Gartner
AI isn't just a tool, it is redefining what's possible in Marketing. Gartner’s opening keynote will reveal the three stages of AI maturity and why so many organizations get stuck in the “messy middle." We will uncover pitfalls to avoid and strategies to unlock true AI Advantage, to outpace the competition and set the standard for 2030 and beyond, regardless of where you are on your AI journey. ... Show More Show Less

01:45 PM - 02:30 PM MDT

Ask the Analyst: Sharpening Your Approach to Brand Health Measurement Tracking
Julie Reeves, VP Analyst, Gartner
Brand health is critical to strategy — but measuring it can be tricky. In this session, bring your questions on brand health indicators, measurement cadence, metrics and reporting challenges. Whether you're refining your current approach or starting fresh, this session will give practical guidance to sharpen your approach and build confidence in how brand health is tracked and understood. ... Show More Show Less

01:45 PM - 03:15 PM MDT

CMO Circle Research Discussion: How CMOs Drive Brand Strategy Success Without Bigger Budgets
Carlos Guerrero, VP Analyst, Gartner
Most CMOs can’t rely on large brand budgets to fuel growth — and the good news is, they don’t need to. CMOs who use brand strategy to influence product and commercial decisions drive stronger value propositions and sustained differentiation. In this interactive session, you’ll learn how to make brand a strategic engine for enterprise success. ... Show More Show Less

01:45 PM - 02:15 PM MDT

Gain Leadership Buy-In and Investment for Your B2B Brand Strategy
Christy Ferguson, Distinguished VP Analyst, Gartner
B2B companies experience diminished marketing and business results when they apply consumer-focused brand strategies that fail to address the unique complexities of B2B markets. This limits brand investment and weakens integration with go-to-market efforts. CMOs should shift focus to market conditioning and rethink top-down consumer branding approaches. ... Show More Show Less

03:30 PM - 04:00 PM MDT

Why Inspiration Isn’t Enough: A Smarter Way to Drive Internal Brand Buy-In
Julie Reeves, VP Analyst, Gartner
CMOs often assume emotional connection drives internal brand activation — but new data proves inspiration alone isn’t enough. This session reveals why that approach fails and how leading CMOs use structured, cross-functional strategies to embed lasting brand adoption. Whether launching, refreshing or deepening brand engagement and alignment, learn what truly works. ... Show More Show Less

04:15 PM - 04:45 PM MDT

Signature Series: How to Become a Genius Digital Marketing Brand
Matt Moorut, Sr Director Analyst, Gartner
Gartner benchmarks the digital marketing performance of over 1,000 brands, with the top 3% earning the distinction of “Genius.” In this session, we’ll reveal the latest set of Genius brands. We'll also highlight the tech, talent and management strategies enabling Genius brands to outperform peers using AI, giving CMOs a blueprint to learn from. ... Show More Show Less
Tuesday, June 09, 2026

10:30 AM - 11:00 AM MDT

Consumers' Changing Relationship With Media in the Age of AI
Kate Muhl, VP Analyst, Gartner
Consumers’ experience of media today looks nothing like it did a decade ago. Earlier, audiences sought out media and today, the media seeks out its audience. In this session, you’ll get a map of today’s media terrain as it’s experienced by consumers. It will also provide a compass — an actionable framework — to understand the deeper shifts underway and effectively navigate this evolving landscape. ... Show More Show Less

10:30 AM - 11:00 AM MDT

How CMOs Drive Brand Strategy Success Without Bigger Budgets
Carlos Guerrero, VP Analyst, Gartner
Most CMOs can’t rely on large brand budgets to fuel growth — and the good news is, they don’t need to. CMOs who use brand strategy to influence product and commercial decisions drive stronger value propositions and sustained differentiation. In this session, you’ll learn how to make brand a strategic engine for enterprise success. ... Show More Show Less

12:00 PM - 12:30 PM MDT

How to Navigate the Evolving Brand Environment
Chris Ross, VP Analyst, Gartner
Brands exist in a living, breathing and rapidly evolving world. CMOs can’t ignore the impact of significant changes in consumer and buyer behavior, shifts in the media and technology landscape or their effects on the evolution of brands. Join this session to understand which changes matter and how CMOs can shape brand strategy and drive growth. ... Show More Show Less

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“The conference has been insightful, engaging and relevant. Each session has been impactful and full of take-aways for our team. Everything is really well-organized, and I am enjoying my time here.”

Samantha Henderson
Director of Marketing, Caliber Collision

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