All 2026 Conference Sessions

Gartner Marketing Symposium/Xpo dives deep into key topics for CMOs and marketing leaders around marketing strategy, customer experience strategy, marketing analytics, data management and more, helping you tackle your organization’s most critical challenges.

2026 Conference Theme

Build What’s Next: Marketing Leadership in the Age of AI

Technology and shifting customer engagement are redefining marketing’s future. CMOs must lead strategic, structural, and cultural transformation to drive growth and build trust. The future is being decided now—be the one who shapes what comes next.

Explore our conference sessions below, all developed with this theme in mind.

View track descriptions to ensure you select sessions that best fit your needs.

 

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Monday, June 08, 2026

09:30 AM - 10:15 AM MDT

Gartner Opening Keynote: Supercharging Marketing’s AI Advantage ─ Leading the Race to 2030
Kristina LaRocca-Cerrone, VP, Advisory, Gartner
Jay Wilson, VP Analyst, Gartner
AI isn't just a tool, it is redefining what's possible in Marketing. Gartner’s opening keynote will reveal the three stages of AI maturity and why so many organizations get stuck in the “messy middle." We will uncover pitfalls to avoid and strategies to unlock true AI Advantage, to outpace the competition and set the standard for 2030 and beyond, regardless of where you are on your AI journey. ... Show More Show Less

11:00 AM - 11:30 AM MDT

Brand as a Growth Engine: Insights From Gartner’s 2026 Brand Strategy Survey
Julie Reeves, Sr Director Analyst, Gartner
New Gartner survey data reveals how leading organizations position brand as a foundation for growth, why CMOs must step up to lead brand strategy as AI accelerates change and how to break the brand metrics doom loop. Learn what works — and what doesn’t — for CMOs navigating today’s brand challenges. ... Show More Show Less

01:45 PM - 02:30 PM MDT

Ask the Expert: Sharpening Your Approach to Brand Health Measurement Tracking
Julie Reeves, Sr Director Analyst, Gartner
Brand health is critical to strategy — but measuring it can be tricky. In this session, bring your questions on brand health indicators, cadence, metrics and reporting challenges. Whether you're refining your current approach or starting fresh, this session will give practical guidance to sharpen your approach and build confidence in how brand health is tracked and understood. ... Show More Show Less

03:30 PM - 04:00 PM MDT

Why Inspiration Isn’t Enough: A Smarter Way to Drive Internal Brand Buy-In
Julie Reeves, Sr Director Analyst, Gartner
CMOs often assume emotional connection drives internal brand activation — but new data proves inspiration alone isn’t enough. This session reveals why that approach fails and how leading CMOs use structured, cross-functional strategies to embed lasting brand adoption. Whether launching, refreshing or deepening brand engagement and alignment, learn what truly works. ... Show More Show Less

03:30 PM - 04:00 PM MDT

CMO Story: How to Build an Emotionally Compelling Brand
Sharon Cantor Ceurvorst, VP, Research, Gartner
Brand is no longer just a marketing asset—it’s a strategic lever for navigating disruption and driving innovation. Discover how a successful marketing executive transformed a functional brand into one that is emotionally compelling and sustainably differentiated. ... Show More Show Less

03:30 PM - 05:00 PM MDT

CMO Circle Research Discussion: How CMOs Drive Differentiation Without Big Budgets
Carlos Guerrero, VP, Advisory, Gartner
Most CMOs can’t rely on large brand budgets to fuel growth — and the good news is, they don’t need to. CMOs who use brand strategy to influence product and commercial decisions drive stronger value propositions and sustained differentiation. In this interactive session, you’ll learn how to make brand a strategic engine for enterprise success. ... Show More Show Less

04:15 PM - 04:45 PM MDT

Signature Series: What Genius Brands Show About Emerging Digital Marketing Best Practices
Matt Moorut, Sr Director Analyst, Gartner
Gartner benchmarked over 1,000 brands on their digital marketing performance this year, with only the top 3% earning the distinction of “Genius.” In this session, we’ll reveal what these standout brands are doing differently and explore what their strategies can teach us about emerging digital marketing best practices for the years ahead. ... Show More Show Less

04:15 PM - 04:45 PM MDT

Gain Leadership Buy-In and Investment for Your B2B Brand Strategy
Christy Ferguson, Distinguished VP Analyst, Gartner
B2B companies experience diminished marketing and business results when they apply consumer-focused brand strategies that fail to address the unique complexities of B2B markets. This limits brand investment and weakens integration with go-to-market efforts. CMOs should shift focus to market conditioning and rethink top-down consumer branding approaches. ... Show More Show Less
Tuesday, June 09, 2026

10:30 AM - 11:00 AM MDT

How to Navigate the Evolving Brand Environment
Chris Ross, VP Analyst, Gartner
Brands exist in a living, breathing and rapidly evolving world. CMOs can’t ignore the impact of significant changes in consumer and buyer behavior, shifts in the media and technology landscape or their effects on the evolution of brands. Join this session to understand which changes matter and how CMOs can shape brand strategy and drive growth. ... Show More Show Less

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“The conference has been insightful, engaging and relevant. Each session has been impactful and full of take-aways for our team. Everything is really well-organized, and I am enjoying my time here.”

Samantha Henderson
Director of Marketing, Caliber Collision

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