All 2026 Marketing Conference Sessions

Gartner Marketing Symposium/Xpo dives deep into key topics for CMOs and marketing leaders around marketing strategy, customer experience strategy, marketing analytics, data management and more, helping you tackle your organization’s most critical challenges.

2026 Marketing Conference Theme

Build What’s Next: Marketing Leadership in the Age of AI

Technology and shifting customer engagement are redefining marketing’s future. CMOs must lead strategic, structural, and cultural transformation to drive growth and build trust. The future is being decided now—be the one who shapes what comes next.

Explore our conference sessions below, all developed with this theme in mind.

View track descriptions to ensure you select sessions that best fit your needs.

Get a sneak peek at the Gartner Marketing Symposium/Xpo opening keynote.
Find marketing conference sessions

There are many sessions happening each day. Filter to see sessions that align with your role and interests. After registering for the conference, craft your agenda and book priority sessions — all through Conference Navigator.

Show Filters

Filter Sessions Cancel
Clear All See 38 Sessions No Results
Showing 38 Sessions
Clear All
Monday, June 08, 2026

09:30 AM - 10:15 AM MDT

Gartner Opening Keynote: Accelerating Marketing’s AI Advantage ─ The Path to 2030
Kristina LaRocca-Cerrone, VP Analyst, Gartner
Jay Wilson, VP Analyst, Gartner
AI isn't just a tool, it is redefining what's possible in Marketing. Gartner’s opening keynote will reveal the three stages of AI maturity and why so many organizations get stuck in the “messy middle." We will uncover pitfalls to avoid and strategies to unlock true AI Advantage, to outpace the competition and set the standard for 2030 and beyond, regardless of where you are on your AI journey. ... Show More Show Less

11:00 AM - 11:45 AM MDT

CMO Circle Ask the Analyst: Strategies for Success as a New CMO
Chris Ross, VP Analyst, Gartner
Join this interactive session to connect with a Gartner analyst and gain actionable insights to thrive as a new CMO. Bring your questions and learn proven approaches to accelerate impact, build influence, and drive marketing success in your new leadership role. ... Show More Show Less

11:00 AM - 11:45 AM MDT

CMO Circle Roundtable: CMO 2030: How Will the CMO Role Evolve and How are You Preparing?
Alan Cohen, Executive Partner, Bus Services, Gartner
Join fellow CMOs for an engaging roundtable on your personal evolution as a marketing leader. Share and discover how peers are building new skills, embracing AI, and positioning themselves for success in a rapidly changing landscape. Leave inspired to future-proof your career journey. ... Show More Show Less

11:00 AM - 11:30 AM MDT

Signature Series: 2026 CMO Spend Survey ─ Key Insights to Shape Your Marketing Strategy
Ewan McIntyre, VP Analyst, Gartner
Gartner’s 2026 CMO Spend Survey reveals how AI is transforming marketing budgets, customer journeys and channel strategies. Join this session to discover the top findings, understand the challenges facing CMOs and learn Gartner’s recommendations for adapting your marketing strategy in a rapidly evolving landscape. ... Show More Show Less

11:45 AM - 12:30 PM MDT

Roundtable: Big Budgets, Bigger Tradeoffs: Elevating Measurement Impact moderated by Analytic Partners
Jason Mcnellis, Vice President, Commercial Analytics Ambassador, Analytic Partners
Big spend doesn’t guarantee big growth. Large budgets do not guarantee large gains. For leaders managing $100M+ media, the challenge is not optimizing marketing – it’s shaping enterprise-wide tradeoffs. In this session, peers will compare how they accelerate reallocation decisions, engage Finance earlier, and unlock incremental dollars. ROI Genome® and recent research will serve as a catalyst to surface practical frameworks and operating models. ... Show More Show Less

11:45 AM - 12:15 PM MDT

Salesforce: Adaptive Marketing: The Shift from Static Journeys to Agentic Customer Experiences
Martin Kihn, SVP, Product Strategy, Agentforce Marketing, Salesforce
The modern marketing journey has become too complex for manual, static workflows, requiring marketers to shift from chief orchestrators to strategic architects of adaptive experiences. By transitioning to agentic customer experiences, leaders can move beyond basic automation to autonomous systems that reason and act in real-time across the entire lifecycle. ... Show More Show Less

01:20 PM - 01:40 PM MDT

2X: How to Build the Marketing Operating Model That Actually Scales AI 

Lisa Cole, CMO, 2X
Robin Caputo, Cmo, Datavail
Most CMOs face an AI ambition and a capacity gap. Lisa Cole, CMO of 2X, and Robin Caputo, CMO of Datavail, closed it by rethinking what teams should own in-house vs. outsource. Learn how running marketing like a business and leveraging strategic outsourcing can accelerate AI adoption and get a practical framework to restructure your operating model, free up capacity, and lead in the age of AI. ... Show More Show Less

01:45 PM - 02:15 PM MDT

Get Started on Your Autonomous Business Journey
Nicole Greene, VP Analyst, Gartner
Autonomous business is the next business era, driven by AI and building on the foundations of digital business. But where do you start and how autonomous do you want your organization and team to be? In this session, we will discuss what organizations are doing to meet this challenge head-on and where marketing can lead transformation. ... Show More Show Less

01:45 PM - 02:15 PM MDT

The T-Shirt, the Bean Counter and the Boss — How to Maximize the CMO-CFO-CEO Relationship
Chris Ross, VP Analyst, Gartner
CMOs thrive when they build strong, collaborative partnerships with CFOs and CEOs. This session reveals how to assess leadership’s marketing expertise, set clear expectations and align marketing with business goals. Learn actionable strategies to foster trust, improve communication and create resilient executive relationships that drive company success. ... Show More Show Less

... Show More Show Less
Items per page: 1 – 9 of 38 Items
1 of 4 Pages

Sorry, no sessions match your criteria. Please refine your filters to display sessions.

“The conference has been insightful, engaging and relevant. Each session has been impactful and full of take-aways for our team. Everything is really well-organized, and I am enjoying my time here.”

Samantha Henderson
Director of Marketing, Caliber Collision

Discover what it’s like to experience #GartnerMKTG

Learn more about Gartner Marketing Symposium/Xpo 2026

Get our latest conference schedules, updates and insights sent straight to your inbox.

By clicking the "Continue" button, you are agreeing to the Gartner Terms of Use and Privacy Policy.

Contact Information

All fields are required.

      By clicking the "Submit" button, you are agreeing to the Gartner Terms of Use and Privacy Policy.

      Back