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Andrew Vranicar
Vice President, Integrated Marketing Communications
Mattel
Speaker Topics
- Operational Excellence
- Organizational Design
- Functional Leadership and Collaboration
Speaker Bio
As VP of Marketing Ops, Andrew helps design structures, processes and systems that help grow demand and advocacy for Mattel’s expansive range of IP, brands and products including the timeless icons Barbie, Hot Wheels, UNO and Fisher-Price. In addition to his day-to-day responsibilities, Andrew leads Mattel’s Marketing Transformation program to future-proof demand creation for an increasing digital, fragmented and ephemeral marketing landscape.
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Session
Monday, June 02, 2025 04:15 PM - 04:45 PM MDT
Executive Story: From Barbie to UNO: How Mattel Pursues Marketing Operational Excellence
Matt Wakeman,
Sr Director Analyst, Gartner
Andrew Vranicar,
Vice President, Integrated Marketing Communications, Mattel
Join us for this fireside chat with Andrew Vranicar, VP of Integrated Marketing Communications at Mattel, as we talk about their multiyear transformation journey. Hear about the successes, setbacks and surprises they have had so far.
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