Experience the difference. Meet your peers, talk with experts, build your network, and turn insights into action.
Carlos Guerrero
VP, Advisory
Gartner
Speaker Topics
- Brand Strategy and Architecture
- Demand Generation and Sales Enablement
- Talent Management
- Opening Keynote Aligned
Speaker Bio
Carlos Guerrero is a VP of Advisory, helping CMOs and marketing leaders achieve their commercial and strategic goals. Mr. Guerrero's areas of expertise include marketing strategic planning, brand strategy, organizational structure, and B2B demand generation.
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Sessions
Monday, June 02, 2025 11:00 AM - 11:30 AM MDT
Recalibrate Your Demand Generation Strategy for Today’s B2B Buyer
Carlos Guerrero,
VP, Advisory, Gartner
B2B CMOs allocate more of their budget towards demand generation than any other operational area. These investments can be wasteful — even harmful — if they fail to properly account for B2B buyers' decision-making dynamics. Learn how to recalibrate your approach to demand generation for the modern B2B buyer.
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Monday, June 02, 2025 03:30 PM - 05:00 PM MDT
CMO Circle Research Discussion: Recalibrate Your Demand Generation Strategy for Today’s B2B Buyer
Carlos Guerrero,
VP, Advisory, Gartner
B2B CMOs allocate more of their budget to demand generation than any other operational area. These investments can be wasteful — even harmful — if they fail to properly account for buyers' decision-making dynamics. Learn from Gartner and your peers how to influence B2B buyer behavior more effectively.
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Tuesday, June 03, 2025 10:30 AM - 12:00 PM MDT
Workshop: Enhance Your Job Description to Attract Critical Marketing Talent
Carlos Guerrero,
VP, Advisory, Gartner
Gartner research shows that organizations are still facing a competitive talent market. In this environment, a JD becomes a hugely important tool to help organizations make a strong case for candidates. This interactive workshop will provide practical tips to ensure JDs are differentiated, compelling and engaging. Participants should bring an editable version of a recent job description.
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Tuesday, June 03, 2025 03:30 PM - 04:00 PM MDT
Is it Time to Conduct a Brand Refresh?
Carlos Guerrero,
VP, Advisory, Gartner
While conducting a "brand refresh" there is a commonly used lever to pursue commercial success, these major initiatives are often done without a clear rationale or alignment on indicators of success. This session will provide a practical framework to help marketing organizations determine if it's the right time for a brand refresh and what the focus of the refresh should be.
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