Experience the difference. Meet your peers, talk with experts, build your network, and turn insights into action.
Carlos Guerrero
VP Analyst
Gartner
Speaker Topics
- Succeeding as a New CMO
- CMO Leadership and Collaboration
- Brand Strategy and Activation
Speaker Bio
Carlos Guerrero is a VP of Advisory, helping CMOs and marketing leaders achieve their commercial and strategic goals. Mr. Guerrero's areas of expertise include marketing strategic planning, brand strategy, organizational structure, and B2B demand generation.
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Sessions
Monday, June 08, 2026 01:45 PM - 03:15 PM MDT
CMO Circle Research Discussion: How CMOs Drive Brand Strategy Success Without Bigger Budgets
Carlos Guerrero,
VP Analyst, Gartner
Most CMOs can’t rely on large brand budgets to fuel growth — and the good news is, they don’t need to. CMOs who use brand strategy to influence product and commercial decisions drive stronger value propositions and sustained differentiation. In this interactive session, you’ll learn how to make brand a strategic engine for enterprise success.
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Tuesday, June 09, 2026 10:30 AM - 11:00 AM MDT
How CMOs Drive Brand Strategy Success Without Bigger Budgets
Carlos Guerrero,
VP Analyst, Gartner
Most CMOs can’t rely on large brand budgets to fuel growth — and the good news is, they don’t need to. CMOs who use brand strategy to influence product and commercial decisions drive stronger value propositions and sustained differentiation. In this session, you’ll learn how to make brand a strategic engine for enterprise success.
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Tuesday, June 09, 2026 12:00 PM - 12:30 PM MDT
Leading Marketing AI Transformation and Change Management as a New CMO
Carlos Guerrero,
VP Analyst, Gartner
New CMOs face unique challenges when leading marketing’s AI transformation, while simultaneously building key relationships and establishing credibility. Join this session to discover common pitfalls in marketing AI transformation, proven strategies to avoid them, and effective change management tactics to secure buy-in for a successful, AI-powered marketing journey.
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