Experience the difference. Meet your peers, talk with experts, build your network, and turn insights into action.
Carlos Guerrero
VP, Advisory
Gartner
Speaker Topics
- CMO Leadership and Collaboration
- Brand Strategy and Activation
Speaker Bio
Carlos Guerrero is a VP of Advisory, helping CMOs and marketing leaders achieve their commercial and strategic goals. Mr. Guerrero's areas of expertise include marketing strategic planning, brand strategy, organizational structure, and B2B demand generation.
Show More
Show Less
Sessions
Monday, June 08, 2026 03:30 PM - 05:00 PM MDT
CMO Circle Research Discussion: How CMOs Drive Differentiation Without Big Budgets
Carlos Guerrero,
VP, Advisory, Gartner
Most CMOs can’t rely on large brand budgets to fuel growth — and the good news is, they don’t need to. CMOs who use brand strategy to influence product and commercial decisions drive stronger value propositions and sustained differentiation. In this interactive session, you’ll learn how to make brand a strategic engine for enterprise success.
...
Show More
Show Less
Tuesday, June 09, 2026 12:00 PM - 12:30 PM MDT
Leading Marketing AI Transformation and Change Management as a New CMO
Carlos Guerrero,
VP, Advisory, Gartner
New CMOs face unique challenges when leading marketing’s AI transformation, while simultaneously building key relationships and establishing credibility. Join this session to discover common pitfalls in marketing AI transformation, proven strategies to avoid them, and effective change management tactics to secure buy-in for a successful, AI-powered marketing journey.
...
Show More
Show Less
Wednesday, June 10, 2026 10:30 AM - 11:00 AM MDT
How CMOs Drive Differentiation Without Big Budgets
Carlos Guerrero,
VP, Advisory, Gartner
Most CMOs can’t rely on large brand budgets to fuel growth — and the good news is, they don’t need to. CMOs who use brand strategy to influence product and commercial decisions drive stronger value propositions and sustained differentiation. In this session, you’ll learn how to make brand a strategic engine for enterprise success.
...
Show More
Show Less