Experience the difference. Meet your peers, talk with experts, build your network, and turn insights into action.
Cristina Garcia-Cervigon
Vice President of Global Portfolio Strategy and Innovation
Mars
Speaker Topics
- Marketing Strategy Development
Speaker Bio
Cristina, currently Vice President of Global Portfolio Strategy and Innovation for Mars Snacking brings more than 20 years of experience in CPG across industries and regions. She has worked at Johnson & Johnson and Kimberly-Clark where she led local and regional Portfolios in Europe/Middle East and Africa, managed P&L as General Manager in Latin America and built the future of Portfolio and Innovation in North America. She studied Economics and Business in Universidad de Barcelona (Spain) and Manchester University (USA), and did her MBA at Thunderbird, the American School of International Business (USA). Cristina joined Mars in 2023 and relocated to Chicago with her young family.
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Session
Monday, June 02, 2025 03:30 PM - 04:00 PM MDT
Executive Story Panel: AI for Productivity and Growth
Nicole Greene,
VP Analyst, Gartner
Doug Milne,
Executive Vice President and Chief Marketing Officer, IGM Financial
Cristina Garcia-Cervigon,
Vice President of Global Portfolio Strategy and Innovation, Mars
Join CMOs from leading organizations as they share insights, experiences and strategies on how AI, including GenAI, is reshaping marketing, with best practices gleaned from real-world examples. Gain insights into how to measure impact, prioritize use cases and build consensus with cross-functional peers to bolster your AI strategy and execution.
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