Erica Birke is head of Institutional and Asset Management Marketing at Fidelity Investments®, a leading provider of investment management, retirement planning, brokerage, and other financial products and services to institutions, financial intermediaries, and individuals.

In this role, Ms. Birke leads a team focused on maintaining and growing relationships with clients and prospects; driving product awareness, adoption, and retention; designing engaging web, social, and digital community experiences; and creating a culture that fosters growth, creativity, and smart risk-taking.

Prior to assuming responsibility for the Institutional and Asset Management Marketing organization in 2021, she was the head of Fidelity Institutional Communications. Ms. Birke has held a range of marketing communications roles within Fidelity, supporting both corporate and business unit initiatives.

Prior to joining Fidelity in 2009, Ms. Birke was senior vice president for Brodeur Partners, a global marketing and communications agency. She also held roles at Ketchum and Hill & Knowlton