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Ewan McIntyre
VP Analyst
Gartner
Speaker Topics
- CMO Leadership and Collaboration
- Marketing and Growth Strategies
Speaker Bio
Ewan McIntyre is a VP Analyst and the Chief of Research for Gartner for Marketers, based in Newcastle-upon Tyne in the UK. He leads the research strategy for the Gartner for Marketers' practice and is the lead analyst for Gartner's annual CMO Spend Survey.
As a VP Analyst, he supports Gartner's clients with insights and guidance on marketing strategy, marketing budgets and organization design. He has authored hundreds of pieces of research and has been featured in various publications including the Wall Street Journal, the Harvard Business Review and the New York Times.
Mr McIntyre previously served as a Head of Digital Marketing at Philips. He has a background of building digital marketing capabilities and driving transformation in large B2B and B2C enterprises.
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As a VP Analyst, he supports Gartner's clients with insights and guidance on marketing strategy, marketing budgets and organization design. He has authored hundreds of pieces of research and has been featured in various publications including the Wall Street Journal, the Harvard Business Review and the New York Times.
Mr McIntyre previously served as a Head of Digital Marketing at Philips. He has a background of building digital marketing capabilities and driving transformation in large B2B and B2C enterprises.
Sessions
Monday, June 08, 2026 11:00 AM - 11:30 AM MDT
Signature Series: 2026 CMO Spend Survey ─ Key Insights to Shape Your Marketing Strategy
Ewan McIntyre,
VP Analyst, Gartner
Gartner’s 2026 CMO Spend Survey reveals how AI is transforming marketing budgets, customer journeys and channel strategies. Join this session to discover the top findings, understand the challenges facing CMOs and learn Gartner’s recommendations for adapting your marketing strategy in a rapidly evolving landscape.
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Tuesday, June 09, 2026 10:30 AM - 11:00 AM MDT
2026 CEO Survey Results: What CMOs Need to Know and Do
Ewan McIntyre,
VP Analyst, Gartner
Explore the most important take-aways from Gartner’s 2026 CEO Survey, with a focus on their impact for marketing. Discover how shifts in CEO thinking around AI, agility and accountability should inform your marketing strategy and actions.
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