Experience the difference. Meet your peers, talk with experts, build your network, and turn insights into action.
Jay Wilson
VP Analyst
Gartner
Speaker Topics
- CMO Leadership and Collaboration
- Brand Strategy and Activation
- Talent and Agency Management
- Marketing and Growth Strategies
Speaker Bio
Jay Wilson focuses on helping CMOs achieve optimal results from their agency rosters, including agency selection. He also guides clients on how to make decisions on insourcing vs. outsourcing marketing capabilities. Wilson also covers marketing talent, including talent acquisition, retention, career pathing, and upskilling, and prioritization for internal teams and agencies.
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Sessions
Monday, June 08, 2026 09:30 AM - 10:15 AM MDT
Gartner Opening Keynote: Accelerating Marketing’s AI Advantage ─ The Path to 2030
Kristina LaRocca-Cerrone,
VP Analyst, Gartner
Jay Wilson,
VP Analyst, Gartner
AI isn't just a tool, it is redefining what's possible in Marketing. Gartner’s opening keynote will reveal the three stages of AI maturity and why so many organizations get stuck in the “messy middle." We will uncover pitfalls to avoid and strategies to unlock true AI Advantage, to outpace the competition and set the standard for 2030 and beyond, regardless of where you are on your AI journey.
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Monday, June 08, 2026 11:45 AM - 12:30 PM MDT
Exclusive Invitational Program Session: How CMOs can Supercharge Marketing's AI Advantage
Kristina LaRocca-Cerrone,
VP Analyst, Gartner
Suzanne Martin,
MVP, Service Delivery, Gartner
Jay Wilson,
VP Analyst, Gartner
In this limited-access Q&A session, Keynote Speakers, Jay Wilson and Kristina LaRocca-Cerrone expand on the insights shared in the Keynote presentation on supercharging marketing's AI advantage. Then, you will hear from a former CMO about maximizing your Symposium experience and how Gartner partners with CMOs to unlock true AI-advantage.
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Monday, June 08, 2026 03:30 PM - 04:00 PM MDT
Trendspotting for CMOs: Increase Your Enterprise Influence
Jay Wilson,
VP Analyst, Gartner
CMOs struggle to prove value to CEOs and executive peers because they don’t do enough to shape overall business strategy. Use Gartner Futures Lab’s Tapestry research to anticipate and respond to the disruptive forces that create risks and strategic opportunities for your business. In this session, you'll learn how to build a trendspotting capability, and the three top trends your organization needs to know now.
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Tuesday, June 09, 2026 10:30 AM - 11:00 AM MDT
Accelerate Results, Not Risk: Smart Adoption of Agency AI Platforms
Jay Wilson,
VP Analyst, Gartner
Explore how agency AI platforms can fast-track marketing innovation, but beware hidden risks—vendor lock-in, industry disruption, and governance challenges. Learn how to leverage agency expertise and technology for quick wins while building a flexible, enterprise-controlled AI strategy.
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