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Jennifer MacKenzie
SVP, Head of Marketing P&C
Nationwide
Speaker Bio
Jennifer MacKenzie is Senior Vice President, Property and Casualty Marketing Management. Her team is responsible for partnering with the Personal Lines, Standard Commercial Lines, Agriculture and Excess and Surplus / Specialty businesses to develop and execute marketing strategies that enable business strategies and goals.
Jennifer has served in a variety of leadership positions at Nationwide, including SVP Enterprise Brand Marketing, SVP Financial Services Marketing, Vice President of Nationwide Insurance Advertising, Sponsorships, Diverse and Affinity Marketing and Brand Manager for Nationwide’s public sector retirement plans business. In addition, she helped form the enterprise corporate marketing function at Nationwide as the Staff Operations Officer to the first Chief Marketing Officer.
Prior to joining Nationwide in 1998, Jennifer held a variety of positions in marketing, market planning and development at The Limited and The Ohio State University.
Jennifer is a graduate of Miami University of Ohio with a degree in business administration. She studied international business in Luxembourg and earned her MBA from The Ohio State University. Jennifer also serves on the Board for the Childhood League Center in Columbus, OH.
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Jennifer has served in a variety of leadership positions at Nationwide, including SVP Enterprise Brand Marketing, SVP Financial Services Marketing, Vice President of Nationwide Insurance Advertising, Sponsorships, Diverse and Affinity Marketing and Brand Manager for Nationwide’s public sector retirement plans business. In addition, she helped form the enterprise corporate marketing function at Nationwide as the Staff Operations Officer to the first Chief Marketing Officer.
Prior to joining Nationwide in 1998, Jennifer held a variety of positions in marketing, market planning and development at The Limited and The Ohio State University.
Jennifer is a graduate of Miami University of Ohio with a degree in business administration. She studied international business in Luxembourg and earned her MBA from The Ohio State University. Jennifer also serves on the Board for the Childhood League Center in Columbus, OH.